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From http://www.meetup.com/netsquaredlondon/events/195670162 How can organisations share stories online in a way that attracts the interest of their audience, engages with their supporters, and helps their stakeholders and potential funders understand the impact that services have on individuals? Emina Demiri (@DemiriE) is a Digital Media Specialist at Locality. Her session is all about getting to grips with producing tiny stories for big community impact. Every story has a narrative but that doesn't mean it needs to be pages or hours long; in fact, when it comes to digital storytelling, it shouldn't be! With some useful tips on how to focus your content, free digital tools you might want to use, and some good examples, this session will give you the basics of tiny storytelling. And, expect it to be interactive, so put your participatory shoes on and come along!
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tiny storiesBIG IMPACTS
Why tell stories?Tiny or otherwise
Just a few reasons….
Create legitimacy
Allows people to see in
The story of change, the story for change
What do u think a tiny story is?
Creating tiny stories
Write down a story in 6 words
For sale: baby shoes, never worn.
- Ernest Hemingway
Or a picture is worth a 1000 words…
Image source
Short story inspirations
• Short event promos - Our tiny AC 2013 story• Thank you’s –
Diabetes UK - Fundraising Thank You • Fundraising – Testicular Cancer Society • Campaigning –
Refuge – how to look the best the morning after
• Mission statements – Corganisers animation , BFAS - A Friend Like Tuna
Telling a story with data…
Storytelling grid
Some tiny story digital tools
Even if you don’t go tiny, don’t go to large!
What about a compilation?
Youtube compilations:
● Vine Videos on theme - Eg. Six Second Science
● collect #hashtag videos and share
Top tips for creating tiny stories
• Use the storytelling grid. Think about multimedia and your audience!• Show, don’t just tell!• Every story needs a plot - Show the journey • Follow up• Evidence the change• Make it people and/or community centred • 5W and 1H• Build relationships with super-users –
LEGO Vine Greenpeace USA example• Even if it’s a written story remember to add value with pics!• Make it fun and use your imagination• Let your community tell the story for you – collaborative storytelling,
participatory videos!
Top tips for sharing tiny stories
• Again use the storytelling grid • Think about the nature of the beast• Cover the basics and the particulars• Use # to get your stories discovered • It’s not about quantity, it’s about quality• Go offline! – example Dove vid • Again make it fun and engaging! • Again: follow up! – maybe
#TrowbackThursday
Coming back to your stories
Is your story telling a story?
Can you take it further, can you develop this story using the grid?
Thank you for listening!
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