The role of Social Media in college admission process

T H E R O L E O F

S O C I A LM E D I AB Y S U M I T G U P T A

I N A D M I S S I O N P R O C E S S

W W W . S U M O N I . C O M

O V E R V I E W

The Admission Process

Social Media

Why Social Media?

Do's

Dont's

Takeaways

WHO AM I?I am a Master's student at the United States

top Information School, Syracuse University

pursuing my major in Information

Management. I have Bachelor degree in

Computer Engineering from Mumbai, India

and. Before I joined Syracuse, I was one of

you who was contemplating day in day out as

to how do I stand myself out!

W H O A M I ?

S U M O N I G U P T A

S U M O N I G U P T A

S U M O N I G U P T A

One of the ways I knew was utilizing my

social media contacts and creating a strong

influencer network which will teach me the

nitty gritty of what foreign life is all about.

SOCIAL MEDIA PROFILES:

S U M O N I G U P T A

T R A D I T I O N A L W A Y

Prepare for Competetive Exams

Research College

College starts accepting applications

Send Test Scores

Write Statement of Purpose/Essay

Submit Letter of Recommendations

Submit any extra curricular

certificates

Send the applications

Wait for acceptance

Traditionally Students follow these steps

for applications

But wait. Did we miss something?.Y E S !

B E F O R E S E N D I N G T H E A P P L I C A T I O N D E C I S I O N S , C O L L E G E S

N O W A D A Y S A R E R E S E A R C H I N G Y O U R P R O F I L E / B A C K G R O U N D

College Admissions Officers Today Include

Google or Facebook in Applicant Evaluations;

1 in 4

S T A T I S T I C S

Social media is community­

based content sharing,

communication, interaction

and interaction tool of this

millennial age

Profile on social media

reflects applicants true

personality which usually

cannot be gauged just by

reading SOP and Test Scores

W H A T I SS O C I A L M E D I A ?

W H Y I S I TI M P O R T A N T ?

W H A T A N D W H Y ?

of Report Discovering Information that

Negatively Impacted Prospective Students’

35%

S T A T I S T I C S

Admissions officials are

looking at your online

profiles to get a sense of who

you truly are, so don’t hide

your interests or personality

—show them.

Admission officers don't

want someone who keeps

complaining about his/her

homework. They want

someone who is positive and

optimistic about his progress

B EY O U R S E L F

B EP O S I T I V E

D O ' S

If there are things you don’t

want the public or

admissions officials to see,

use the privacy settings to

restrict access to a full

account or to specific posts.

If you are underage, avoid

uploading pictures where

you are participating in

behaviors that could be

perceived negatively by

colleges

U S E P R I V A C YS E T T I N G S

A P P R O P R I A T EP H O T O

D O ' S

Almost all good colleges

nowadays have a group

created either on Facebook

or LinkedIn for potential

students to ask questions or

get their doubts cleared. Be

active in those groups

You'd be surprised to unearth

some interesting pages about

you when you google your

name. You wouldn't want

admission officer to read a

comment you left on some

random blog ranting about

something

G O O G L EY O U R S E L F

P A R T I C I P A T EI N O N L I N EG R O U P S

D O ' S

Underage drinking,smoking, or worse will puta definite damper on your

future plans

Using F words in our posts

sounds fun but it's never

suggested to abuse or use

curse words online. Respect

your friends/colleagues

online

Everyone has that one

friend who keeps on tagging

you in an inappropriate

photos which you won't like

to be seen on your feed/wall.

de­tag yourself from such

posts

N O C U R S EW O R D S

D O N ' T S T A YT A G G E D

D O N T ' S

Everyone on Social Media

thinks they are Lawers,

Economists, Decision

Makers and start ranting

about any changes made in

their country. There should

be a method to the madness.

Give constructive opinion,

but don't rant

You'll at times find yourself

in hot waters where the best

way out is to insult or bully

the guy to shut him up. Play

it safe, you don't have to post

anything on his wall, take it

on personal message

D O N ' TR A N T

D O N ' T G OO V E R B O A R D

D O N T ' S

If you wouldn’t saysomething in front of yourgrandmother, don’t say it

online.

WHICH SOCIAL NETWORK IS THE BEST?For this webinar/discussion, out of all the

social network mentioned on the right,I

prefer LinkedIn over any other social

network for following reasons

Its professional network

High probability of finding admission

officer or professor of the university on

LinkedIn

More Impactful

Insightful

Alumni Connections

W H I C H I S T H E B E S T ?

W H A T A R E M Y O P T I O N S ?

Linkedin

Facebook

Twitter

Quora

Youtube

Snapchat

You'd ask, how to find theadmission

officer/professor onLinkedIn?

L E T M E S H O W T H E D E M O F O R Y O U

T A K E A W A Y SSocial Media is now integral

part of College Admission

decision­making

1 in 4 College Admission Officer

nowadays include social media

for application evaluations

Do's: Be yourself, positive,

participate in college groups,

review privacy settings

Dont's: Rant, risk too much, use

curse words

LinkedIn is the best network for

increasing your reach for

admissions

SHH?Questions?

Connect with me

S U M O N I G U P T A

S U M O N I G U P T A

S U M O N I G U P T A

SOCIAL MEDIA PROFILES:

WEBSITE: WWW.SUMONI.COM

EMAIL: MAIL@SUMONI.COM

S U M O N I G U P T A

T H A T ' S A L L F O L K S

T H A N KY O U !S U M I T G U P T A

W W W . S U M O N I . C O M