The Business 2.0. Building the next business generation. Mike Hogan

Mike Hogan 21/06/2013

Building the next business generation

Needs analysisBusiness professionals – clear to define

Mike Hogan 21/06/2013

Mike Hogan 21/06/2013

The next generation - needs analysis

Pre-service learners – not clear to define

We need to focus on the clear and fundamental skills they will need.

Business Success =

Who you

know

Timing

What you

know

Mike Hogan 21/06/2013

Business Success =

Mike Hogan 21/06/2013

What you

know

Mike Hogan 21/06/2013

Be realistic

Don’t try to do more than is possible… but the fundamentals are essential

These fundamental skills areFact driven

◦Learn the ‘facts' about business

People driven◦Learn about ‘doing’ business

Mike Hogan 21/06/2013

These fundamental skills areFact driven

◦Learn the ‘facts' about business= business knowledge

People driven◦Learn about ‘doing’ business

Mike Hogan 21/06/2013

Facts: Business FundamentalsAn overview of how business works

Covered right at the beginning

– so no matter which level the student starts at, the basics are always covered.

Mike Hogan 21/06/2013

Mike Hogan 21/06/2013

New: Business Fundamentals

Topics include:

◦CVs and covering letters

◦Business organisation

◦Economics & supply chain

◦Financial control

Mike Hogan 21/06/2013

It’s about ‘what’ you know

Further topics and focus placed on

Mike Hogan 21/06/2013

ConfidenceCommunicationTopics

Personal Development, Service, Supply chain,

Management, Marketing and Sales,

Enterprise, Finance, International Business

SkillsListening, Speaking, Reading, Writing

These fundamental skills areFact driven

◦Learn the ‘facts' about business= business knowledge

People driven◦Learn about ‘doing’ business

Mike Hogan 21/06/2013

These fundamental skills areFact driven

◦Learn the ‘facts' about business= business knowledge

People driven◦Learn about ‘doing’ business= soft / interpersonal skills

Mike Hogan 21/06/2013

What are the benefits of strong interpersonal skills in the workplace?

Mike Hogan 21/06/2013

TEAM

Together Everyone Achieves More

Mike Hogan 21/06/2013

Interpersonal skills in The Business 2.0

The best professionals are those with great emotional intelligence.

Special speaking tasks and case studies focus on this delicate but vital ‘5th skill’

Mike Hogan 21/06/2013

Mike Hogan 21/06/2013

Communication SkillsTelephoning, Meetings, Presentations,

Influencing/Negotiating

People SkillsCross-cultural awareness, Interviewing,

Motivating, Coaching, Counselling,

Managing conflict, Delegating, Assertiveness,

Managing Change, Active Listening,

Communicating in a crisis, Decision-making,

Leadership…

Mike Hogan 21/06/2013

The Business 2.0 videos

Mike Hogan 21/06/2013

Upper intermediate

1 interviewing

2 interpersonal skills

3 presentation skills

4 coaching

5 persuading/selling

6 handling questions

7 meetings

8 negotiating

Advanced

1 counselling

2 management

3 managing change

4 assertiveness

5 active listening

6 communicating in a crisis

7 decision-making

8 leadership

The Business 2.0: overview Eight units linked to:

◦ Personal development◦ Service◦ Supply chain◦ Management and career◦ Sales and marketing◦ Enterprise◦ Finance◦ International trade

Six modules (lessons) per unit:1 About business 4 Speaking2 Vocabulary 5 Writing3 Grammar 6 Case study

Reviews, grammar and practice, glossary and audioscript

The Business 2.0: new features1. Revised and updated content2. Business fundamentals3. eWorkbook4. Video5. Teacher’s Resource Disc6. Website

Updated Student’s Book content

20–30% change to SB content for Intermediate, Upper Intermediate and Advanced

100% new content for Pre-intermediate

eWorkbook

Everything you would find in a printed workbook and more!

Teacher’s Resource Disc

PowerPoint lessons and teaching notes

Business documents

Additional photocopiable reading and speaking activities

SB answer key (pdf)

SB glossary (pdf)

Teacher’s Resource DiscTests Placement tests Progress tests Answer keys and notes

Audio Student’s Book class audio

files, available for download SB audioscript as pdf

Video 8 videos per level for

download Subtitles Classroom based

worksheets, teacher’s notes and answer keys

The Business 2.0 videos

Mike Hogan 21/06/2013

Upper intermediate

1 interviewing

2 interpersonal skills

3 presentation skills

4 coaching

5 persuading/selling

6 handling questions

7 meetings

8 negotiating

Advanced

1 counselling

2 management

3 managing change

4 assertiveness

5 active listening

6 communicating in a crisis

7 decision-making

8 leadership

WebsiteThe Business 2.0Sample material Additional resources

◦translated word lists◦life coach videos◦class activity cards

Compact, Relevant & Flexible

Mike Hogan 21/06/2013

It’s a compact, blended course – SB+DVD, Teacher’s Book, Audio CD

Relevant to business students – doesn’t assume business knowledge but builds it

Very flexible – the modular nature of the course means it can be ‘diced and sliced’ as the teacher wants it

Who is it for?For Business Students – at university, further education colleges

◦ Why? Because it was based on research on the business studies syllabi at leading universities and builds business skills alongside the English

◦ Typical Student? 18 – 25. At college studying a business

related course (IT, banking, tourism, marketing, finance etc), looking for an English course that is relevant to their studies and will prepare them further for business world (and get them a good job). They’ve done a bit of English at school but not business specific.

Mike Hogan 21/06/2013

Levels and schedules

2013Intermediate (B1+)Upper Intermediate (B2)Advanced (C1)

2014Pre-intermediate (B1)

Mike Hogan 21/06/2013

Building the next business generation with …

Mike Hogan 21/06/2013