SVD 3 Value Proposition and Difference Design

B U I L D I N G A M I N I M U M V I A B L E P R O D U C T

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©2013 Slingshot Venture Development

W H Y ?

M I N I M U M V I A B L E P R O D U C T S E G M E N T

M I C H A E L S K O K , N O R T H B R I D G E V E N T U R E PA R T N E R S

“Too many entrepreneurs who follow the lean methodology get stuck in a product spin,

consumed with making and honing their Minimum Viable Product. While the MVP is critical, it’s

missing its dance partner, the Minimum Viable Segment.”

One Tribe

image by Dylan Walters flickr.com

M I N I M U M V I A B L E S E G M E N T

Small enough to dominate …

M I N I M U M V I A B L E S E G M E N T

Where you can succeed…

One

Customer Intimacy

150Twelve 1000+

The Journey from Niche to Scale

Product Innovation

Operational Excellence

Service Experience Product

M I N I M U M V I A B L E D I F F E R E N C E

15

– 3 1 V O LT S D E S I G N

“When you have two coffee shops next to each other, and each sells the exact same

coffee at the exact same price, what makes you walk into one and not the other”

Kim & Mauborgne “Blue Ocean Strategy”

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Affordability Weight Display Power Telephony

Laptops Smartphones

Kim & Mauborgne “Blue Ocean Strategy”

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Affordability Weight Display Power Telephony

Laptops Smartphones Ipad

M I N I M U M V I A B L E B E N E F I T

M I N I M U M V I A B L E F E AT U R E S

M I N I M U M V I A B L E E X P E R I E N C E

V I D E O : T H E C U S T O M E R J O B

• Who are your users?

• Job

• Needs

• Who are your customers?

• Budget

• Goals

• Current Solutions

• Advantages

• Disadvantage

• What is the gap?

Why? What?

Who are your users? What job are they trying to do? When & Where?

Why?

What's in their way?

How else can they solve the problem now?

Who is the customer?

What's their budget?

Product Name3 critical benefits it will deliver

3 adjectives to describe how it will make the user feel

How: What are the critical features?

Product? Service?

So What? 3 key differences. So what?

What will the customer pay for?

How often?How much?

© 2014 Slingshot Venture Development

S TAT E Y O U R S T R AT E G Y I N 1 5 W O R D S

• Who is your target customer?

• Focus

• What do you offer them?

• What don’t you offer them?

• Difference from alternatives

Alessandro Di Fiore HBR Blog

W H AT ’ S Y O U R B I G G E S T L E A P O F FA I T H ?

D E S I G N A N E X P E R I M E N T W I T H D ATA

T H E P I V O T

A startup exists to learn how to build a business under extreme uncertainty—Eric Ries

Modular adaptation and iteration Accelerated learning Risk reduction Evidence based funding

Davide Casli, http://intenseminimalism.com/2010/the-dot-loop-the-simplest-process-possible/

Value Inflection Points

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Q U E S T I O N S ?

T H A N K Y O U

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