Susana Neves Ciencia 2.0

http://www.ciencia20.up.pt

www.facebook.com/ciencia20

documentaries

debates

audiovisual magazines

website

online

social media

presence in events

exhibitions

stand-up comedies

games

multi-platform

suggestions science tours

website

“teens frequently use the Internet for social

and entertainment gratifications”[1]

Weigold, M. F., & Treise, D. (2004). Attracting Teen Surfers to Science Web Sites. Public Understanding of Science, 13(3), 229–

248. doi:10.1177/0963662504045504

[1] based on references at Weigold & Treise, 2004

website

how can we stimulate a more engaging

learning process?

website

layout guidelines:

• extensive graphics• photographs• illustrations• colorful

homepage layout

website

guideline: information presented in a fun way.

• games

website

guideline: cool stuff to look at and do.

• scientific activities calendar

• “our suggestions”

website

guideline: what and why scientists do what they do?

• interviews with scientists

website

guideline: questions and answers.

• questions activity

• questions and answers on the website

website

guideline: interactive participation.

• “participate” section

website

content related to daily life• why do we like chocolate?

• can shopping be an addiction?

• what’s the price to pay for a sleepless night?

• (…)

website

arousing curiosity (also with daily life content)

• myth ortruth?

website

social network presence

http://www.ciencia20.up.pt

www.facebook.com/ciencia20