View
542
Download
4
Category
Preview:
DESCRIPTION
The slide deck that accompanied the hour and a half talk at IMI, New Delhi on March 03, 2010
Citation preview
GlobalStrategies in the
Context
POP QUIZ
Identify the visual that follows...
Most recognized and valuable brand
Global?what is
Market
HQ
S
S
S
S
SS
Subsidiaries as markets, ONLY!
Factory
HQ
S
S
S
S
SS
Respond Locally too
Resource Base
HQ
S
S
S
S
SS
Going International
Arbitrage
Make a profit by simultaneously buying and selling an asset at
different prices
AGE Exploration Industrial Network
Nature of Business Trading Manufacturing Processing
Nature of Assets Low Value-Added Tangibles
High Value-Added Tangibles
High Value-Added Intangibles
Value Creation Control of Physical Assets
Physical and Financial Assets
Global resource arbitrage and KM
Organizations TradingIntegrated (Horizontal and Vertical)
Global Networks
Adapted from Global Competitive Advantage in a Networked World by Mohan Sawhney
“”
The Network is the Computer.
advantage
Globalthe
FIRm
HQ
S
S
S
S
SS
Different relationship between each subsidiary and HQ
Different structure at each subsidiary
Different relationship among different subsidiaries
Crystal Ball Gazing
Geographically differentiated networks instead of subsidiaries
1
Each geographical network will have strong market facing capability
2
More reliance on partners for non-core activities
3
Culture, Brand and Processes will be the New Glue!
4
THE PLAYERS
Not Firms butNetworks
THE ARENA
Not Product Markets butFuture Possibilities
THE WINNER
Not Market Share butMarket Influence
http://www.linkedin.com/in/mohitchhabra
http://www.slideshare.net/mohitchhabra
http://twitter.com/mohit_chhabra
mohit@knoledge.in
Recommended