Speaking & briefing a Spokesperson

30th Anniversary - Communications

Storytelling, public speaking & spokesperson briefing

Ramallah - Feb 12 - 2013Session #4by @rchakaki

Monday, February 25, 13

Campaign Messaging

• 30 years strong

• Spent the past 30 years building - we’re spending this year communicating

• We have stories of a rich culture and a people who survived and thrived against all odds

• We shoulder the responsibility to convey the depth of the Palestinian Human Experience

• We want to give a global voice to the thousands of people who’ve touched our lives

• We want to shine a spotlight on our partners in the field who do the difficult work diligently and in silence 

• We want to connect Palestinians and lovers of Palestine in Japan, Australia, Brazil and Norway with those in our land through their beautiful tales.

• We want to engage a global audience in rebuilding Palestine through our programs

WA 30th CTA

Monday, February 25, 13

building a storytelling platform and collaborating to fill it with success stories.

Monday, February 25, 13

Session format

• interactive - dialogue

• open & transparent

• productive - notes & outcome

• provide constructive criticism to improve the process

• Think digital

Monday, February 25, 13

will’s and won’t’s

• will

• focus on 30th anniversary

• introduce social media communication tools

• tweak processes to facilitate communication

• highlight areas of improvement to be adopted longterm

• measure outcome

• will not

• build or change the WF communication strategy

• change the WF brand

• stop current workflow

Monday, February 25, 13

Agenda

1. Challenges & opportunities in public speaking

2. The tools to effective public speaking

3. Fear, preparation, presentation, feedback

4. Practice

5. Speaking for the short attention span

6. Define key deliverables in a spokesperson briefing

7. Determine the frequency of the spokesperson briefing

8. identify the process for the spokesperson briefing

9. Define the feedback process to improve a spokesperson briefing

Monday, February 25, 13

your message - content basics

• personality!

• visual

• authenticity - in your writing

• relevance - to your audience

• consistency - in delivery

• collaborative - mentions

• simplicity - in layout

Monday, February 25, 13

Spokesperson briefing handout

Subject matter1 Vision of the celebration2 Stakeholders3 Key Messages4 WA Programs5 Partners6 Events7 Q&A8 Contacts (media, program managers)9 Key contact person for fundraising

10 Publications11 KPIs12 Do’s & Don’ts13 Online Celebration Presence - www.welfare30.org

Monday, February 25, 13

Speaking basics

Preparation

Training

Presentation

Dialogue

Follow up

Monday, February 25, 13

Preparation

Central theme / thought

Know your audience

Tone & emotions

Duration

Place & Presentation & Acoustics

Presentation Style

Followup

Monday, February 25, 13

Practice

Subject Matter

Statistics, Sayings, Local Testimonials

From lecture to story

Emotions & presentation

Find a style that suits you

Practice with a forgiving audience

Tape your presentations & play them back

Monday, February 25, 13

Presentation

Breathing

Spirituality, Energy, Intention

Know the place

Arrive Early

Get comfortable with the audience

Start with a common and simple subject (break the ice)

Sight - scan the room

Smile - like you are at a child

Tone - relevant to the subject & audience

Speed - right for the event & audience

Monday, February 25, 13

Dialogue

Q&A

Survey

Engage audience members

Strategies to maintain control of the room and conversation

Monday, February 25, 13

Follow up

After the presentation

Summary

Connections

Call to action

The central message

Monday, February 25, 13

Agenda Review

1. Challenges & opportunities in public speaking

2. The tools to effective public speaking

3. Fear, preparation, presentation, feedback

4. Practice

5. Speaking for the short attention span

6. Define key deliverables in a spokesperson briefing

7. Determine the frequency of the spokesperson briefing

8. identify the process for the spokesperson briefing

9. Define the feedback process to improve a spokesperson briefing

Monday, February 25, 13