Spokesperson profiling in P r ?

Spokesperson profiling in P r ?Quickies on Communication

By Priyan DC, PR and Communication Professional, Brand consultant, writer

Who is the spokesperson of a company

Who is a spokesperson?

A spokesperson is the person interfacing with the media and general publics on behalf of a companyHe becomes representative of what the company or entity embodiesHe is responsible for communicating the right messages to stakeholdersTypically he is also the head of the company as in Chairman, CEO or MD

Should the spokesperson work on a public image?

Does he need to be a public figureProfiling him or her in the right manner that is in line with the vision of the company is also called Spokesperson profilingA spokesperson is one who needs to be on top of media trends so that he can respond to any situation in a manner that benefits his own companyMr Narayanamurthy of Infosys, Mr Richard Branson of Virgin Group and Bill Gates of Microsoft are classic examples

How can a pr firm help?

how we can help youUnderstand the strengths of a spokesperson and Counsel him according to his comfort areasSpend quality time in briefing him on how the media operatesTake spokesperson through a Media Training module if necessaryExplain dos and don'ts of media engagement

Identify the right positioningEnsure the individual is positioned in the right manner in the media with adequate thought leadershipTarget media features for the spokesperson with suitable industry peers and other industry heads that complement the individuals image and the company'sLook for a balance of soft profiling and corporate profiling to project a well rounded image of the person

Thank you

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