Serious business

SERIOUS BUSINESS

BY Queenie Ann Y. Ku

BUSSINESS LETTER

• It is written with a specific purpose: to apply for a job, to make a request, to file a complaint, to introduce a product or a person, and so on.

• The letter writer may communicate with an individual, a group of people, an organization, or a business entity.

CHARACTERISTICS OF A GOOD

BUSINESS LETTER

COMPLETENESS

• It contains all the information needed

• The five W’s (what, where, who, when, why) and H (how) are contained in the letter

COMPLETENESS• It is also achieved

if you indicate the complete name/s of the person/s you are writing to, his/her designation, his/her address, the date when the letter is written, and other details necessary for the addressee to understand the message.

CONCISENESS• It is being brief• You say what you want

to say in a few words• A good business letter

is limited to one page, if at all possible

• It should contain all the important information your reader needs to know, no more than that

CONCISENESS• Conciseness is achieved by

observing the following:1. Eliminate wordy expressions2. Omit the relative pronouns

“that” and “which” and other unnecessary words in clauses whenever possible

3. Avoid overusing “ It is, It was, There is, There are, There was, There were” to begin your sentence

4. Avoid unnecessary repetition

CORRECTNESS

• It means observing the suitable level of language usage, appropriate words, right grammar, spelling, punctuation, and mechanics

COURTESY• It denotes the polite or respectful

behavior of a letter writer• Courteous messages strengthens

goodwill between and among people• Courtesy stems from a sincere and

tactful attitude• In both oral and written messages,

you should omit expressions that belittle, irritate, or insult the header

PARTS OF A

BUSSINESS LETTER

HEADING

• Contains the writer's complete address and the date when the letter is written.

INSIDE ADDRESS

• Gives the reader’s complete name, title or designation, and address.

SALUTATION

• It is the formal greeting and begins with “Dear” and ends with a colon, not a semicolon or a comma.

BODY

• Conveys the message to the reader. The body should consist of single-spaced paragraphs with double spacing in between.

COMPLIMENTARY CLOSE

• It is the formal ending of the letter.• Examples include Very respectfully yours, Respectfully yours, Truly yours, Sincerely, Yours sincerely followed by a comma.

SIGNATURE

• It includes both the writer’s signature above the typed name.

STYLES IN WRITING A BUSSINESS

LETTER

MODIFIED BLOCK OR

INDENTED STYLE

BLOCK STYLE

THANK YOU