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Learn the importance of Keyword Research and competition analysis for SEO. Keyword Research is a process of finding the good keywords for website to optimize the site. Competition Analysis is a process of finding the difficulty level of keywords compared with existing competition for keywords.
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Keyword ResearchPresented by Mohammed Azharuddin
Digital Marketing Trainer
Keywords
Budget 2014
SEO
Mobiles
Anti Virus Software
Hotels
Movies
Cricket
InflationJobs
Books Songs
MH17
Free SMS
Brics
What is Keyword Research ?
• Process of finding the best suitable keywords for a business to optimize the site.
• Keywords can make or break the site.
• We can predict the user demands and seasonal changes in search.
Query Stats
• http://www.internetlivestats.com/one-second/#google-band
44,835 Google searches in 1 second
6 billion searches per day
93% users begin with Search
Types of Keywords
Informational
NavigationalTransactional
Information Queries
• Queries that cover a broad topic. – Ex : web design or seo
• Sometimes informational queries can be generic or specific – Generic : we cannot predict the exact purpose– Specific : we can predict exact purpose
Navigation queries
• Queries that seek a information about specific brand or website only – Ex:
• Facebook login, Youtube Login • Apple Support Page
• Generally these keywords can be easily targeted and ranked for specific sites.
#FAIL https://www.tssouthernpower.com/
Transactional Queries
• Queries which explains the purpose of the user in a precise way– Example
• Buy Mobiles Online• Learn Digital Marketing • Web Designing Video Training • Restaurants in Hyderabad
• Localized keywords are also a part of transactional queries.
Keywords Based on Length
Short tailShort tail
Generic Terms Generic Terms
High VolumeHigh Volume
High CompetitionHigh Competition
Medium TailMedium Tail
Specific Terms + Localized Terms Specific Terms + Localized Terms
Good VolumeGood Volume
Medium Competition
Medium Competition
Long tail Long tail
More Specific Queries
More Specific Queries
Localized QueriesLocalized Queries
Low VolumesLow Volumes
Low CompetitionLow Competition
2009 DATA
2009 DATA
Google Trends
http://www.google.com/trends/
Process of Keyword Research
Repeat the Process regularly
Pick the best suitable keywords
Analyze the Competition
Use keyword research tools for data
Brainstorming to get keywords
Business Analysis and Business Hierarchy
Business Analysis
• Know the Niche Market of Business• Categorize the Business• Know the target geographic area • Understand the target audience • What are products offered
W3Academy.com
• Online Training in Web Technologies • Target Audience (Usa / India) • Subjects
– Web Designing– Web Development– Digital Marketing– SEO– PPC
Categorization of W3Academy.com
USA
Web Design Web Development
Digital Marketing SEO PPC
INDIA
Web Designing
Web Development
Digital Marketing SEO PPC
Categorization Example
Site Structure
Brainstorming Technique
• It’s a process of analyzing the possible search terms used by the searcher
– Common Words– Synonyms– Specific details
Example for www.w3academy.com
Keyword Research Tools
• Google Keyword Planner (google.com/sktool)– Search suggestions– Search Volumes– Location based volume– Keyword Filtering
• Word stream Keyword Tool • Bing Keyword Research Tool
Practical use of Keyword Planner
Keywords Results
• Select the specific keywords from lists• Sort in specific categorized order • Save the final list of keywords to perform
competition analysis
• It’s a process to understand the difficulty level of the keyword to rank on SERP
• Paid Tool– Moz Keyword Difficulty Tool – Moz Competition Comparision Tool
• Free Tool – Manual Method
Competition Analysis
Manual Competition Analysis
Site Age PR Quality Links Social Metrics Level
Final Result
List of Keywords to Target in Site List of Keywords to Target in Site
TASKS
Business Analysis– Create a Simple Business Structure– Create detailed categorization
TASKS
Keyword Research / Competition– Generate at least 10 keywords per product– Analyze the competition level of keywords
Thank you
• For queries and support contact us– www.facebook.com/websoftacademy– www.twitter.com/mdazhar01
– Like us on FB • www.facebook.com/webtrainingsacademy
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