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Algorithms for SEO
Welcome
Plug in MuseMelien LavoiePhone: (860) 214-9900Email: mel@pluginmuse.comWebsite: www.PluginMuse.comFacebook.com/PluginMuseSlideShare.net/MelienLavoie
‘Digital Universe’
- Space Station
- Shuttle
- Social Media (Process)
Google Relativity (Building Blocks)
- Power of Many
- Keywords
- Backlinks
- New Content
- Related Info
What Can Make Me Important?
Posting Process
Driving Online Traffic
Use Your Social Media
How do I get the most out of my
Business Postings?
With Your Website
To Drive Traffic
Road to Google Ratings
Rules of the Road
Google Sorts
Algorithms are the computer processes and formulas that take your questions and turn them into answers. When you use them effectively it can lead to Search Engine Optimization (SEO)
Google Sorting Algorithms- Panda
- Penguin
- Venice
- Hummingbird
- Zebra
Road Signs (Guidelines)
Panda Algorithm
Google Added Panda to sort the good from the bad and to get rid of unrelated content spamming out related information in online search queries.
● Credibility● Engaging● Popularity● User Friendly● No Spam
Penguin Algorithm
The Penguin update is specifically aimed at developers violating Google Developers Guidelines by using ‘black-hat’ SEO techniques.
● Keyword Stuffing● Invisible Text● Cloaking or ● Redirecting user to another site● Duplicate Content● Links from sites with Non-Relevant Content
Good Related Local Links
Venice Algorithm
Venice is a localized update to help narrow down relevant information to a geographical location.
● Title Tag and Descriptions● Local Content● Local Links● Local Testimonials● Local Directions● Micro-sites
Hummingbird Algorithm
The development of spoken ‘searches’ using smartphones is changing our keyword phrases and how we find info online. The hummingbird update is aimed at improving search engine results accordingly. ● Focus Content Around User Needs● Spoken Keyword Phrases● Answer Foreseen Questions in Content
Candy Shop,Suffield CTFind me something
sweet in Suffield...
Zebra Algorithm
Zebra is intended to clean up eCommerce websites and to rid the internet of low quality online merchants.
● Re-evaluate user experience● Add user friendly elements:
○ Shopping cart that updates○ Detailed info with policies○ Shipping and tracking○ FAQ Forum○ Register / Login
NEW Suffield Chamber Website
Power of Many(Relativity)
Popular (Panda)
Unique, Relevant and Clean Content(Penguin)
New Content(Relativity)
Related Content(Relativity)
Panda Algorithm
User Experience:Visual with Branding
Sorted Content:Easy to Read
PopularityEngaging
User Experience:Interactive
Credible:Unique Content
Penguin Algorithm
Unique and Relevant Page
Titles
Relevant Content with Complete Visible
Sentences
Relevant Links
Well labeled Images with
Keyword Tags
Quality Backlinks
Venice Algorithm
Google PlacesLocal Map
Local Reviews
Local Content
Local Links
Local Title Tag
Meta Keywords & Description
Time Management
1. How do I Start?
2. Am I visible online?
3. Am I doing it Right?
4. Where can I get help?
5. Who can teach me?
6. How does it work?
Get Results1. How do I Start?
Plug in Session2. Am I visible online?
SCC Website Orientation 3. Am I doing it Right?
Monthly Facebook Groups4. Where can I get help?
Facebook FAQ Group5. Who can teach me?
Seminars, Webinars, Workshops6. How does it work?
Facebook Community Campaign
Strong CommunityReal Life:
An active community is a strong one.
Digital World:
A connected community is a relevant one.
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