Algorithms for SEO

Welcome

Plug in MuseMelien LavoiePhone: (860) 214-9900Email: mel@pluginmuse.comWebsite: www.PluginMuse.comFacebook.com/PluginMuseSlideShare.net/MelienLavoie

‘Digital Universe’

- Space Station

- Shuttle

- Social Media (Process)

Google Relativity (Building Blocks)

- Power of Many

- Keywords

- Backlinks

- New Content

- Related Info

What Can Make Me Important?

Posting Process

Driving Online Traffic

Use Your Social Media

How do I get the most out of my

Business Postings?

With Your Website

To Drive Traffic

Road to Google Ratings

Rules of the Road

Google Sorts

Algorithms are the computer processes and formulas that take your questions and turn them into answers. When you use them effectively it can lead to Search Engine Optimization (SEO)

Google Sorting Algorithms- Panda

- Penguin

- Venice

- Hummingbird

- Zebra

Road Signs (Guidelines)

Panda Algorithm

Google Added Panda to sort the good from the bad and to get rid of unrelated content spamming out related information in online search queries.

● Credibility● Engaging● Popularity● User Friendly● No Spam

Penguin Algorithm

The Penguin update is specifically aimed at developers violating Google Developers Guidelines by using ‘black-hat’ SEO techniques.

● Keyword Stuffing● Invisible Text● Cloaking or ● Redirecting user to another site● Duplicate Content● Links from sites with Non-Relevant Content

Good Related Local Links

Venice Algorithm

Venice is a localized update to help narrow down relevant information to a geographical location.

● Title Tag and Descriptions● Local Content● Local Links● Local Testimonials● Local Directions● Micro-sites

Hummingbird Algorithm

The development of spoken ‘searches’ using smartphones is changing our keyword phrases and how we find info online. The hummingbird update is aimed at improving search engine results accordingly. ● Focus Content Around User Needs● Spoken Keyword Phrases● Answer Foreseen Questions in Content

Candy Shop,Suffield CTFind me something

sweet in Suffield...

Zebra Algorithm

Zebra is intended to clean up eCommerce websites and to rid the internet of low quality online merchants.

● Re-evaluate user experience● Add user friendly elements:

○ Shopping cart that updates○ Detailed info with policies○ Shipping and tracking○ FAQ Forum○ Register / Login

NEW Suffield Chamber Website

Power of Many(Relativity)

Popular (Panda)

Unique, Relevant and Clean Content(Penguin)

New Content(Relativity)

Related Content(Relativity)

Panda Algorithm

User Experience:Visual with Branding

Sorted Content:Easy to Read

PopularityEngaging

User Experience:Interactive

Credible:Unique Content

Penguin Algorithm

Unique and Relevant Page

Titles

Relevant Content with Complete Visible

Sentences

Relevant Links

Well labeled Images with

Keyword Tags

Quality Backlinks

Venice Algorithm

Google PlacesLocal Map

Local Reviews

Local Content

Local Links

Local Title Tag

Meta Keywords & Description

Time Management

1. How do I Start?

2. Am I visible online?

3. Am I doing it Right?

4. Where can I get help?

5. Who can teach me?

6. How does it work?

Get Results1. How do I Start?

Plug in Session2. Am I visible online?

SCC Website Orientation 3. Am I doing it Right?

Monthly Facebook Groups4. Where can I get help?

Facebook FAQ Group5. Who can teach me?

Seminars, Webinars, Workshops6. How does it work?

Facebook Community Campaign

Strong CommunityReal Life:

An active community is a strong one.

Digital World:

A connected community is a relevant one.