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BeingaStartUpinSouthAfricaRemonGeyser,delvv.io
Festival of #NewMR 2017
BeingaStartUpinSouthAfrica
RemonGeyserCo-founder
BeingaStartUpinSouthAfricaRemonGeyser,delvv.io
Festival of #NewMR 2017
WhoamI…professionally?• IworkedforFireflyMB,andthenMillwardBrownon
quantbrandtrackingforUnilever
• Iwantedtodoandbemore–sojoinedaStartUp
• ThatStartUpdidn’tworkout,sothendecidedtostartmyown(Imean,whynot?...)
• AcademicallyI’maPhDcandidate(sillyme)
• Atruequallyatheart-Niceto“e-meetyou”,letschataRerwardsJ
BeingaStartUpinSouthAfricaRemonGeyser,delvv.io
Festival of #NewMR 2017
Whoisdelvv.io?• WeareaqualitaTveresearchStartUp,thatenables
brandstocrowdsourcefeedbackontheirmarkeTngassetsanywhereintheworld,bytappingintolocalmarkeTng,adverTsingandcreaTveprofessionals.
• StartedMarch2016
• Ourniche:creaTvetesTngindevelopment
• Clientsinclude:Unilever,Barclays,PernodRicard,GSK,BAT,MillwardBrown,TNS,Saatchi&Saatchi.
BeingaStartUpinSouthAfricaRemonGeyser,delvv.io
Festival of #NewMR 2017
ClientChallengesinSouthAfrica
• DespiteMillwardBrownshowing58%oflocalcampaigns($384mil)arefailing–globalbrandsareSTILLlaunchingglobalcreaTveandnotuTlisingopportuniTestolocalise
• LikethemarkeTngdepartments,alotofglobalbrandshavecentralisedresearchdepartments-whichrestrictthelocalresearcher’sabilitytouTliseinnovaTveStartUps(likeusJ)
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