Recruiting like a Sourcing Ninja on LinkedIn

Johnny Campbell

socialtalent.co @socialtalent johnny@socialtalent.co linkedin.com/in/johnnycampbell

2014Global Sourcing Survey

Results

social networksWhich

are Sourcers using?Whilst it is no surprise that nearly every Sourcer is using LinkedIn, nearly half are missing out on Twitter’s 500m HJ[P]L�WYVÄSLZ��VUS`�H�[OPYK�HYL�leveraging the 1.25 Billion people using Facebook and 77% arecompletely ignoring the 1 billion WYVÄSLZ�VU�.VVNSL���

Is it simply a lack of knowledge on how to use these tools properly?

96%

55% 52%37%

23%

Global Sourcing Survey 5Social Talent | Alexander Mann Solutions

Less than 500 501-2,000 2,001-10,000

27%

53%

20%

How manyLinkedInconnections

Considering the importance of having a strong network, it’s surprising that ����VM�:V\YJLYZ�OH]L�SLZZ�[OHU�����JVUULJ[PVUZ on LinkedIn.

Most Sourcers (53%) have between 501 and 2,000 LinkedIn connections, but Sourcers in EMEA are twice as likely to have in excess of [OL�PSS\ZP]L������JVUULJ[PVUZ than their Asia 7HJPÄJ�JV\U[LYWHY[Z�HUK�HYL�^LSS�HOLHK�VM�L]LU�North American Sourcers.

However, North American Sourcers are 33% more likely to be super-connectors (>2,000 connections) than their European counterparts.

does the averageSourcer have?

Global Sourcing Survey 7Social Talent | Alexander Mann Solutions

How are Sourcersengaging with passivecandidates?

38%

���

21%

6%

4%

39% 29% 42%

37% 27%23%

Connect

Connect Connect Connect

EMEA APAC North America

Other

Most Sourcers either send an InMail or add a passive candidate as a Connection PU�VYKLY�[V�ÄYZ[�LUNHNL�^P[O�them. ����NV�ÄUK�HU�LTHPS�HKKYLZZ��whilst only 6% pick up the phone to try and reach them. This is stunning considering how important personal communication is in engaging potential talent.

0U�(ZPH�7HJPÄJ��^OLYL�:V\YJLYZ�HYL�much more likely to be using a Free LinkedIn Account, with no InMails, it’s much more likely that they will add ZVTLVUL�HZ�H�JVUULJ[PVU�HZ�H�ÄYZ[�point of contact.

Global Sourcing Survey 8Social Talent | Alexander Mann Solutions

What are the average response rates by Mediumfor candidates `V\�ÄUK�VU

?��/0./��%����� ��4,+0<4��������� ��=,9@�36>��#������36>���������

Connect

When we analysed the data on how Sourcers primarily engaged with passive candidates we found striking differences in their average response rates.

>OPSZ[�ZLUKPUN�HU�0U4HPS�^HZ�KLÄUP[LS`�IL[[LY�than adding someone as a connection, sending an email was even better. However, the majority of Sourcers who pick up the phone to ÄYZ[�LUNHNL�^P[O�WHZZP]L�[HSLU[��YLWVY[�response rates more than double than that of any other medium.

This reinforces the need for Sourcers to have traditional phone skills to compliment their online search skills.

���22%

���

23%

16%

24%

37%

22%

8%

32%

34%

26%

25%������

.SVIHS�:V\YJPUN�:\Y]L`�������������Social Talent | Alexander Mann Solutions

What does Better Recruitment Productivity look like?

•More Candidates, Faster •Better Qualified Candidates •People who Want to work for you •Improved Response Rates

Our Black Belt Sourcing Ninjas

Over 7,000 Recruiters to date

Recruiting like a Sourcing Ninja

source.socialtalent.co

How much time would that save

you?

1 minute of lost productivity costs:

•£1 •£260 per year

1 hour of lost productivity costs:

•£60 •£15,600 per year

Black Belt in Internet Recruitment

•Recruitment/ Sourcing Qualification •Best Practice Use of Online/ Social Media Tools to Identify & Engage with Talent

• Increases Recruiter Productivity •Delivered Online (12 month license) •Used by 7 of the 10 most followed companies on LinkedIn

Offer

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Johnny Campbellsocialtalent.co @socialtalent johnny@socialtalent.co linkedin.com/in/johnnycampbell

Turning Recruiters into…