Reaching the Users Where They Are: Web 2.0 Tools for Libraries (Library 2.0)

Web 2.0 Tools for LibrariesWeb 2.0 Tools for Libraries(Library 2.0)(Library 2.0)

S. L. FAISALS. L. FAISALLibrarian

Kendriya Vidyalaya Pattom (Shift-I)Thiruvananthapuram

PIN-695 004KeralaS. L. FAISAL slfaizal@gmail.com

“““For many, a realistic start meansFor many, a realistic start means

embracing some inexpensive, even freeembracing some inexpensive, even freenew technologies.”new technologies.”

— — Casey and Savastinuk, LJ, 9-06Casey and Savastinuk, LJ, 9-06

S. L. FAISAL slfaizal@gmail.com

Presentation Lay out IntroductionWeb 2.0Library 2.0Web 2.0 technologies/toolsWeb 2.0 tools for librariesBlogs, Wikis, RSSSocial NetworksSocial bookmarks Microblogging

• Blogs, Blogger, Blogosphere• Reach and impact of Blogoshere• Blogs for libraries -applications• Library Blogs - examples• Library Blogs of Kendriya Vidyalaya

Pattom• How to launch a blog ?• What will make your library blog a hit ?• Why a library blog?• Conclusion

Library: Changing concepts

Library has changed from

• Store house of books to navigators/facilitators of information in myriad formats.

• Closed access to open/shared environment.

• Information source oriented to participatory service oriented.

• Inviting user to reaching the customer.

What does it mean to Librarians / Libraries ?

• The information landscape has changed dramatically over the past ten years.

• The WWW has had a major impact on how librarians and library users alike access information.

• New media technologies have moved us from the early web 1.0 to Web 2.0.

• In the ever changing web environment , it is critical to stay abreast of technical developments, as well as user behaviour and expectations

• The new technologies create new concepts, like Web 2.0 and Library 2.0

For some, Web 2.0 is stranger than fiction!

Web 2.0- origin

The concept of "Web 2.0” originated at a conference brainstorming session between O'Reilly and Media Live International in 2004.

Tim O' Reilly's definition

“ Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually-updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an "architecture of participation," and going beyond the page metaphor of Web 1.0 to deliver rich user experiences”.

Simplifying the concept

• The simplest way to think about Web 2.0 is as a collection of “Web-based services—such as social networking sites, wikis, communication tools, and folksonomies [user generated classification systems]—that emphasize online collaboration and sharing among users” (Wikipedia, 2007).

Let's simplify it again

• Web 2.0 is a second generation of services available on the web that let people collaborate and share information on-line.

• The first generation web was static where as Web 2.0 is interactive.

• Web 2.0 puts the "we" into "web"

LIBRARY 2.0

Library 2.0 is not Rocket Science

Demystifying Library 2.0Library 2.0 is the application of interactive, collaborative, and multimedia web-based technologies to web-based library services and collections.

Library 1.0 and Library 2.0

• Library 1.0 is considered as a pull model (acquire / store / lend / find) where as Library 2.0 is a push model (Acquire / store / broadcast / converse).

Features of Library 2.0• The library available everywhere, anytime • No barriers • Participatory and sharing• Flexible with regard to systems • Encouraging • Human • Aware of users’ humanity • Broad range of options• Information as conversation• Focus on finding the user• User services are core• Mission focus is outcome not output

Library 1.0 Library 2.0Focus on bringing ‘em in --> Focus on finding the userMission focus is output --> Mission focus is outcomeMonolithic applications --> Flexible, adaptive modulesInformation as commodity --> Information as conversationLimited service options --> Broad range of optionsEasy = dumb users --> Easy = smart systemsPrint newsletter mailed out --> Team-built blog“Read-only” catalog --> Amazon-style commentsWalk-in services --> Globally available servicesPreorganized ILS --> User taggingCollection development --> Library suggestion boxClosed stacks --> Open stacks

Some websites with Library 2.0 charectoristics

• Flickr• eBay• De.licio.us• Second Life• CiteULike• Librarything• Shelfari

• Connotea• LiveJournal• MySpace• Technorati• Netflix• Diggit• Youtube

School Library 2.0

• School Library 2.0 is the offshoot of these concepts which supports the existence of a more social, human, participatory and interactive experience resulting in the end user's academic achievement.

Impact of Web 2.0 on Library 2.0 ?

The Web 2.0 has revolutionized the way content is created and the way users access, use and contribute information. Libraries are increasingly adopting Web 2.0 technologies to design services that allow them to reach users in the virtual space that they could not reach before. This allows librarians to target a segment of users in the population who will never visit the library to use their services, no matter how hard they try. A large part of this population belongs to the generation that grew up with Internet and they are often known as the digital natives . (Foo & Ng, 2008)

Web 2.0 technologies• "Web 2.0" has been used to label new web

technologies that allow users to create, personalize and share information.

• Examples for new web technologies are,Blogs, Wikis, RSS, Social Networking, Social Bookmarking, Folksonomy/Tagging, Instant Messaging(IM), Text Messaging (SMS), Podcasting,Vodcasting, Microblogging, mesh-ups,etc.

Web 2.0 technologies/toolsS. L. FAISAL slfaizal@gmail.com

Web 2.0 tools for Libraries• Blogs• Wikis• Instant Messaging(IM)• RSS• Pod/Vod casting• Social Bookmarking• Social Networking• Microblogging

(Twittering), etc

• Originating from the Hawaiian term for quick, is an open shared space for collaborative content contribution and editing.• Wikis are basically web sites that anyone can edit.• Contribution to a wiki requires no HTML or programming knowledge.• Unlike protected websites, any information added to a wiki can be changed or deleted by "anyone". Example: wikipedia

Wikipedia

How does a wiki works ?Technically, wiki is a combination of a CGI script and a

collection of plain text files that allows users to create Web pages “on the fly.” All it takes is a connection to the Internet and a Web browser.

When you click a wiki page’s “Edit” link, the script sends the raw text file to your browser in an editable form, allowing you to modify the content of the page. Pressing the “Save” button sends themodified text back to the wiki server, which replaces the existing text file with your changed version for all to see.

When you request a wiki page, the script gathers the corresponding text file,changes its marked-up text into HTML, turns user-selected words into hyperlinks, inserts this information into a page template, and sends the result to your browser.

Simply a wiki is a Web page that can be viewed and modified

by anybody with a Web browser and access to the Internet.

Wikis for Libraries• LISWiki• Library Instruction Wiki• Library success: a best practices wiki• BookLovers Wiki: by Princeton Public Library (US), a book club for readers where they can post reviews on the wiki.• Free open source wiki engines available to create wikis are, MediaWiki, pbwiki, and seedwiki

Book Lovers Wiki

MediaWiki

Seedwiki

Wikibooks

R S SR S S

Short for Really Simple Syndication or Rich Site Summary or RDF Site Summary.

Created by an Indian, Ramanathan V. Guha.RSS is an XML format for syndicating web content.Most often used to provide snippets of information,

which contain short descriptions of web content with a link to the full version of the content.

Syndicated content may include event listings,new arrivals, displays, services, posts, subject guides,comments, etc

RSS for Library

• RSS allow librarians to publish information about the library as a syndicated feed. Library users subscribe to this feed using aggregators (also known as newsreaders, e.g.Bloglines) which groups together, collates and shows the results of RSS feeds in an easy to read format.

ExampleAustralian National University has a RSS feeds for

new titles

Australian National UniversityNew Titles RSS feeds

ANU Library new books

RSS Readers: Bloglines

Google RSS Reader

rss4lib.com

RSS Readers: Bloglines

Google RSS Reader

rss4lib.com

Social NetworkingSocial Networking

Social Networking

• Allow people to come together online around shared interests or causes.

• Promotes communication, connections and communities online.

Examples: Facebook, Myspace, Orkut

Facebook

myspace

To meet the next generation..

• Today's generation uses this as their main channel of communication.

• So, to meet the them at their door steps, the library can become a member of this community.

Social Bookmarking

Social BookmarkingSocial Bookmarking

Social Bookmarking Social bookmarking is the practice of saving bookmarks to a public Web site and “tagging” them with keywords. Bookmarking,on the other hand, is the practice of saving the address of a Web site you wish to visit in the future on your computer. To create a collection of social bookmarks, you have to register with a social bookmarking site, which lets you store bookmarks, add tags of your choice, and designate individual bookmarks as public or private.

Implications• Social bookmarking simplifies the distribution of

reference lists, bibliographies,papers, and other resources among peers or students.

Because social bookmarking services indicate who created each bookmark and provide access to that person’s other bookmarked resources,users can easily make social connections with other individuals interested in just about any topic.

• Eg: De.li.ci.ous

Social bookmarking sites

De.li.ci.ous

Social bookmarking for libraries

• The librarian can bookmark the sites those are helpful to students.

• This can be integrated into the library blog and website.

• It will act as an online depository of links to useful websites.

Librarian's bookmarks:example

Social bookmarks on librarykvpattom

Folksonomy/Tagging

• Folksonomy means ordinary people's classification management.

• It is the practice of collaborative categorization using freely chosen keywords.

• Since organizers of the information are usually its primary users, folksonomy produces more accurate results.

Examples: de.li.ci.ous, Flickr, CiteUlike

Instant Messaging (IM)

• IM is a type of communication service that enable you to have realtime text-based conversation with another individual.

• Both parties see each line of text right after it is typed (line-by-line).

Examples for IM servicesYahoo Messenger, Google talk, MSN,

Meebo, Trillion

Yahoo messenger

IM for libraries• Chat reference

Reference queries are answered instantly via the IM when the librarian is online.

• See how librarykvpattom did it.

Text Messaging (SMS)

• ShortMessage Service• Mobile to mobile

Library Applications For sending reminders and information

alerts(Library news).

Digital Reference

• Digital reference service are where patrons can communicate with library personnel via chat, SMS or e-mail/web form. It's no longer necessary to visit the library in person in order .

ExampleBiblioteksvar (Norway)

Biblioteksvar

PodcastingPodcasting& &

VodcastingVodcasting

Podcasting and Vodcasting

• Podcasting is similar in nature to RSS, it allows users to subsribe to a set of audio feeds from syndicated website contents.

• Eg: last.fm

• Vodcasting is the online delivery of video on demand (VOD)via RSS attachments.

• Eg: YouTube

last.fm

YouTube

Library applications

• Lectures, tours, how-to-guides, book and movie reviews.

• To illustrate what the library has done and to attract the community to attend future programmes.

Vodcasting @KV pattom

Twitter

• Twitter is a free social networking and micro-blogging service that allows its users to send updates (otherwise known as tweets) which are text-based posts of up to 140 characters in length.

twitter

Library applications

• Information alert service to customers though twitter.

• Information about new books, exhibitions,activities or programmes can be send to customers using twitter.

librarykvpattom on twitter

Blog, Blogging, BloggerBlogosphere, Biblioblogoshere

Library BlogsHow to launch and maintain a

library Blog?

History

NCSA's What's New page from back in June 1993 is credited as being one of the earliest blogs. In the library sphere, Jenny Levine's Librarians' Site du Jour is considered the first original library blog.

(Fichter, 2003)

Defining a Blog

A blog is a frequently updated website consisting of dated entries arranged in reverse chronological order so the most recent post appears first.

-Routedge Encyclopaedia of Narrative Theory,2005

Weblog to Blog

• The term weblog was coined by John Barger in 1997.

• The first webblogs were called "on-line diaries".

• The term shortened to Blog in two years(1999).

Google takes all ,• Blog, the easiest way to set up a webpage

on the internet was incorporated by Blogger in 1999.

• Blogger was bought out by Google in 2003.

• Since then a number of other companies have been specializing in blogs and blog-like products. Eg:Wordpress,Typepad,MS Spaces,Livejournal.

Blogging

“Blogging" is the act of creating a blog.

Blogger

A "blogger" is a person who maintains a blog.

Barack Obama's Blog

Aamir Khan's Blog

Amithabh Bachhan's blog

Blogosphere

The Blogosphere is the collective community of all blogs.

Since all blogs are on the Internet by definition, they may be seen as interconnected and socially networked.

Biblioblogoshere

• The World of Library Blogs.

library blogging.

How big is the Blogoshere?

According to Technorati, the leading search tool and authority of blogs, as stated in its State of the Blogosphere Report 2008, there are more than133 million blogs currently in the blogosphere with a regular updation of 900,000 posts per day.

Technorati , State of the Blogoshere Report, 2008S. L. FAISAL slfaizal@gmail.com

U.S. Bloggers European Bloggers Asian Bloggers (N=550) (N=350) (N=173) Male 57% 73% 73%Age 18-34 years old 42% 48% 73%35+ 58% 52% 27%Single 26% 31% 57%Employed full-time 56% 53% 45%Household income >$75,000 51% 34% 9%College graduate 74% 67% 69%Average blogging tenure (months) 35 33 30Median Annual Investment $80 $15 $30Median Annual Revenue $200 $200 $120% Blogs with advertising 52% 50% 60%Average Monthly Unique Visitors 18,000 24,000 26,000

Demographics

Technorati, State of the Blogosphere Report 2008S. L. FAISAL slfaizal@gmail.com

Think it !

73% Asian Bloggers are between the ages of

18 and 34S. L. FAISAL slfaizal@gmail.com

Challenge

The future of libraries depends on how well we meet the needs of today's young adults ,

who are far more tech-fluent than most librarians.

Opportunity• More and more library users are going

digital.• Thay have been utilizing new media

technologies(Blogs, wikis, IM,social networks,etc.) in their day to day life.

• Librarians are in a better position who can understand and incorporate these technologies in their profession.

New technologies allow libraries to provide a better service to users by offering simple

access to what they want, when they want it and how they want it.

Now think about Blogs again..• Which is easy to create• Cheap (free)• Easy to maintain• Don't need any HTML skills or technical

background.• Can be produced by one author or many.• Updation is possible at any time-hourly,

daily, weekly or monthly.

Creating a blog for your library is a free, easy and fast way for you to communicate

information to your users and provide a medium for them to share their ideas or

suggestions in service development.

Library of Congress Blog

Dalton Middle School library Blog

The School Library Tiger

Viking Librarian

Cold Spring School Library blog

Bookbreak, BHS

a library and information service

As a feedback and evaluation tool

Application of blogs in Libraries

-As a library and information service-As a feedback and an evaluation tool-As an interactive communication medium-As a collaborative learning platform-As a professional development tool

An Indian ExperienceLibrary Blogs of Kendriya Vidyalaya Pattom

Thiruvananthapuram Kerala

Library @ KVPattom (http://librarykvpattom.wordpress.com)LibZine (http://libzine.wordpress.com)Homeworks and Assignments Online

http://homeworksonline.wordpress.com

Library Blog of KV Pattom

A quick look at KV Pattom Library blog

• Started in September 2007• Platform: Wordpress• More than 2,35000 visitors till date• Current hits/day: >1700• More than 400 comments, 250 e-mails• More than 350 posts• Enlisted in many national and international

Library website/Blog directories.S. L. FAISAL slfaizal@gmail.com

LibZine: The E-magazine

A quick look at LibZine• Launched in January 2008.• Aims to foster the creative talents of

students and teachers by giving them an opportunity to publish their works online.

• More than 16,000 visitors till date.• Contains poems, short stories, articles,

book reviews, paintings, cartoons, write-ups, etc

• Contributions are received through • E-mail.

Homeworks and Assignments Online

A quick look at “Homeworksonline”

• Launched in September 2008• Aims to help the students to access their

class home works online (at home).• Class and subject-wise homeworks are

given.• E-mail links to all the teachers in the school.• Information about examinations and links to

curriculum information sources are given.• More than 24,000 hits till date.

Blogs as a library service• List of new books,periodicals or

multimedia as they added to the collection.• Review new titles and link them to relevant

web sites.• Readers can interact with the reviews by

posting comments and opinions.• Online book discussion, links to author

websites.• Promote library services and resources

in order to draw people into the library.

Library Blog of KV Pattom

About the Library

Message

New Arrivals

Books of the month

Categories and Web directory

A video on Library

Using blogs as a library promotional tool to inform clients of changes and additions to library services and collections, and of news and current events.

Blogs as an information service

Events in the Library

Book reviews

Author of the Week

Book of the Week

Exhibitions and Displays

Monthly Library Report

Career corner

Ask the Librarian

A slide show on Library

Library Bulletin

More..• School Library Media Programme• Online catalogue• Library Statistics• Library Resources• “Download” section with e-books, question

papers, study materials, syllabi, etc.• Website of the week• Online web evaluation tools• Literary videos, Fan clubs,Reader's Club• Library jokes, cartoons, etc

LibZine: poems

LibZine: Book reviews

Blogs as a feedback and an evaluation tool

• Blogs encourage valuable feedback from readers via the comments link.

• The users can provide information about the library experiences and guide librarians to improve the future of the library.

• Polls can be conducted.• Feedback from the users by asking

questions in a space they feel safe enough to express themselves.

Comments from visitors to the blog

Comments may be questions, suggestions or wishes

Librarian can respond to a comment

E-mails from the visitors

E-mail may be reference questions or asking links to sources

Online Poll

Poll may be on a particular topic or about a library service

Blog statistics: to analyse the effectiveness of the blog

Blogs as interactive communication media

• Blogs open-up channels for real-time or instant interactions between the librarian and the user.

• Instant messaging (IM) software (eg. Meebo) helps to start a chat reference service.

• E-mail reference and comment responses also enrich the librarian-user interaction.

Chat reference

Responses from the Librarian

Blogs as a collaborative learning tool

• Blogs can be used for collaborative class works and online learning.

• Students can freely interacts with the teachers at their own space and time and clear doubts.

• Participatory and collaborative learning improve the academic achivement of the students.

Online homeworks

Class and subject-wise homeworks

E-mail links to teachers

Blogs as a professional awareness tool

• Used as current awareness and professional aids.

• Helps librarians to to stay ahead of changes in technology and in the library profession.

Examples:webjunction, librarystuff,researchbuzz

Librarian in black

The shifted librarian

Phil Bradley's weblog

librarian.net

LibraryNext

School Library Learning 2.0

Kendriya Vidyalaya Library Blog Directory

What will make your library blog a hit ?

The success of a library blog depends on many factors. They are,Regular updation: the heart of the matterCompact and concise posts: go with relevance and readabilityUser friendly and attractive design: template selection is importantLive links: check it regularly

Intelligent tagging of the contents: attracts search enginesReply comments and e-mails: instantly if neededConnect to other blogs and websites: link from your institution's website is a mustAwareness of the existence of the blog: publicize it at any cost

How to start a Blog?• The main blogging programmes are

Blogger (free)Wordpress(free and paid versions)Livejournal(free and paid)Typepad(trial and paid)

To learn about blogs is to dive in and start one.

Blogger

Wordpress

TypePad

LiveJournal

Blog search engines

Technorati

blogScope

ICEROCKET

Blog Search Engine

Why a Library blog ?

• Cheap or free to produce;• do not require proprietary software to be

installed;• do not require specialist computer skills;• content can be updated and disseminated easily;• readers can get instant notification of new posts

using RSS; and• comments can be posted by anyone, producing

a dialogue between readers and writers.

Let's conclude..Web 2.0 provides the platform on which a library can pursue for its excellence by effectively utilizing these technologies. The application of blogs and other new media tools helps the library professional to serve the stake holders better and re construct his/her image as a well equipped, pro active, conversant and human entity.

The new era libraries are the centres of interactive communication and collaborative learning where the users create content. The new technologies should be harnessed relentlessly for the betterment of the users and to reach them where they are. The future of libraries lies there.

A Librarian's 2.0 ManifestoS. L. FAISAL slfaizal@gmail.com

Urls of the blogs referred

• http://librarykvpattom.wordpress.com• http://libzine.wordpress.com• http://homeworksonline.wordpress.com• http://librarynext.wordpress.com• http://librarystuff.net• http://schoollibrarylearning2.blogspot.com• http://librarian.net• http://philbradley.typepad.com

• http://librarianinblack.typepad.com• http://www.theshiftedlibrarian.com• http://bookbreak.blogspot.com • http://loc.gov/blog• http://wordpress.com• http://blogger.com• http://www.typepad.com• http://www.livejournal.com

ReferenceAtwar-Singer, Meg & Sherril, Kate (2007), Social software, Web 2.0, Library 2.0 & You: A practical guide for using technology @ your library, Indiana Librarian, 26(3).

Boyd, D.M., & Ellison, N.B.(2007), Social Network sites: Definition, History and Scholorship, Computer Mediated Communication, 13(1), p.210-230.

http://plcmcl2-things.blogspot.com

Cohen, S.(2003), Keeping current: Advanced internet strategies to meet librarian and patron needs, Chicago , American Library Association.

Fichter, Darlene (2003), Why and how to use blogs to promote your library's services,Marketing LibraryServices, http://www.infotoday.com/mls/nov03/fichter.shtml#1

Foo, Schubert & Ng, Judy (2008), Library 2.0, Libraries and Library School,

http://www.valaconf.org.au

Fox, Megan (2007), New Technologies in Libraries . http://web.simmons.edu/~fox

Harris, C.(2005), School Library 2.0: say good-bye to your mother's school library. School Library Journal, http://www.schoollibraryjurnal.com/article/CA6330755.html

O'Dochartaigh, Niall(2007), Internet Research skills, London, Sage

O’Reilly, T. (2005), Web 2.0: Compact definition.

http://radar.oreilly.com/archives/2005/10/web-20-compact-definition.html

Maness, J. M.(2006), Library 2.0 Theory: Web 2.0 and its implication for libraries. http://www.webology.ir/2006/v3n2/a25.html

Nslund, Jo-Anne & Giustini, Dean (2008), Towards School Library 2.0: An intoduction to Social software tools for teacher librarians, School Libraries Worldwide,14(2), 55-67.

Solomon, G., & Schrum L. (2007), Web 2.0: New Tools, New Schools. Eugene, Oregon: International Society for Technology in Education.

Technorati, State of the Blogosphere 2008 Report, http://www.technorati.com

(accessed on 02/01/2009).

AuthorS.L.Faisalslfaizal@gmail.comMob: 09447699724http://slfaisal.wordpress.com

So,Be a part of School Library 2.0and reposition yourself.

THANK YOUS. L. FAISAL slfaizal@gmail.com

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