Presentation taking online donations

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Make it Easy to Give: Taking Online Donations May 20, 2010Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392

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Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

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• Chat & raise hand • Mute = *6,

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Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

You are being recorded…

• Streaming into Second Life• This seminar will be available on the

TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars

• You will receive a link to this presentation, material and links.

• After the webinar, you can ask follow-up questions in the Fundraising Forum:– bit.ly/ckbd7F

• Twitter hashtags: #techsoup

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Make it Easy to Give: Taking Online Donations

Sponsored by

Presenters: Chris Dumas, Alex Kehayias

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Today’s Speakers

Alex Kehayias Comodo

Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand & Allyson Bliss,

TechSoup

Chris DumasConsultant

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Agenda

• What should be considered• Taking donations through your website• Making it secure• What’s required• Constituent fundraising• Online auctions • Other strategies• Marketing & outreach

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Starting Considerations

• What does it need to do?• Where does it need to go?• How does data/money flow?• Cost of transactions• Cost of usability• Cost of administration

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Donations From Website

Notes

•Fee•Emails and Follow up•Reports•Usability•Compliance•Integration

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Donation Forms

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

DIY Donation Pages

Pros• More payment options• More control over the experience• Recurring donations• Optimization

Cons• Higher investment to set up and run• Requires more skilled resources• Higher security requirements

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

What You’ll Need

• Merchant Account• Merchant ID• Payment Gateway• Web developer

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

How Will Donors Know it’s Secure?• SSL Certificate - authentication and

encryption• Security Seals - visual reassurance

improves conversion rates

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Trust Mark Mouse Over

• Over 10,000,000 interactions with seals every month

• Addresses concerns of security and identity

• Spoof protection

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Barack Obama’s Donation Page• Most successful online fund raising• Directly takes credit card payment• Secured by Comodo

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

What is Required to Take Online Donations?

• PCI Compliance • Must be compliant if you store,

receive or transmit credit card data• Must validate compliance quarterly

– Perform vulnerability scan from an ASV– Complete SAQ annually

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Products Available via TechSoup

Comodo’s partnership with TechSoupprovides heavily discounted services essential for building trust and security• SSL certificates w/security seal• PCI vulnerability scanning

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Distributed Fundraising

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Firstgiving

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

StayClassy

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

ChipIn

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

givezooks

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Online Auctions

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Other Methods

• Web search• Micropayment – twitpay• Mobile: Square and terminal apps

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Online Marketing Channels

Facebook

Viral/ Referral

Twitter

Email

SEO

SEM and PPC

Widget

Video

Donation Form

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Analytics• Is your donation

form usable?• What content

drives conversions?

• What traffic donates?

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Resources

Online Donation Provider Comparisonwww.affinityresources.com/pgs/awz55Online2.shtml Distributed Givingwww.techsoup.org/learningcenter/funding/page11492.cfm

Auctionswww.idealware.org/articles/fgt_auctions.php 

Full list at:bit.ly/onlinedonations

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Questions?

Submit your questions using the chat box.

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Continue the Discussion…

• Additional questions can be answered by posting in the Fundraising Forum:– bit.ly/ckbd7F

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Get the Most Out of TechSoup

• At TechSoup, you’ll find a range of technology services to help your nonprofit:

– Read helpful articles in our Learning Center– Request donated software, hardware, and

online services– Join our community forums to learn from

your colleagues– Browse upcoming events and conferences

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Upcoming Webinars

• Successful Event Promotion with Social Media – Thursday, June 3, 11 a.m. Pacific time

Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392

Thank you to our Webinar Sponsor!

ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.

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Thank you! Please complete the post event survey!

Kami Griffiths, kami@techsoup.org, 415-633-9392