Upload
techsoup-global
View
891
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Are you interested in taking online donations, but not sure where to start? This can be a very confusing process, with many options and it’s not easy to determine what the best solution is for your nonprofit or library. Attend this free webinar and learn about the different ways that you can raise money online and the tools to make it safe for your donors.We will talk about ways to take donations, learn about related products that TechSoup offers, and hear from people using those tools.This webinar is ideal for decision makers, development directors, website managers, or anyone interested in learning more about taking online donations.
Citation preview
talks!
Make it Easy to Give: Taking Online Donations May 20, 2010Audio is only available by calling this number:Conference Call: 866-740-1260; Access Code: 6339392
Sponsored by
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
You are being recorded…
• Streaming into Second Life• This seminar will be available on the
TechSoup website along with past webinar presentations:– www.techsoup.org/go/webinars
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Fundraising Forum:– bit.ly/ckbd7F
• Twitter hashtags: #techsoup
talks!
Make it Easy to Give: Taking Online Donations
Sponsored by
Presenters: Chris Dumas, Alex Kehayias
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Today’s Speakers
Alex Kehayias Comodo
Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand & Allyson Bliss,
TechSoup
Chris DumasConsultant
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Agenda
• What should be considered• Taking donations through your website• Making it secure• What’s required• Constituent fundraising• Online auctions • Other strategies• Marketing & outreach
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Starting Considerations
• What does it need to do?• Where does it need to go?• How does data/money flow?• Cost of transactions• Cost of usability• Cost of administration
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Donations From Website
Notes
•Fee•Emails and Follow up•Reports•Usability•Compliance•Integration
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Donation Forms
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
DIY Donation Pages
Pros• More payment options• More control over the experience• Recurring donations• Optimization
Cons• Higher investment to set up and run• Requires more skilled resources• Higher security requirements
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
What You’ll Need
• Merchant Account• Merchant ID• Payment Gateway• Web developer
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
How Will Donors Know it’s Secure?• SSL Certificate - authentication and
encryption• Security Seals - visual reassurance
improves conversion rates
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Trust Mark Mouse Over
• Over 10,000,000 interactions with seals every month
• Addresses concerns of security and identity
• Spoof protection
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Barack Obama’s Donation Page• Most successful online fund raising• Directly takes credit card payment• Secured by Comodo
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
What is Required to Take Online Donations?
• PCI Compliance • Must be compliant if you store,
receive or transmit credit card data• Must validate compliance quarterly
– Perform vulnerability scan from an ASV– Complete SAQ annually
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Products Available via TechSoup
Comodo’s partnership with TechSoupprovides heavily discounted services essential for building trust and security• SSL certificates w/security seal• PCI vulnerability scanning
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Distributed Fundraising
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Firstgiving
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
StayClassy
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
ChipIn
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
givezooks
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Online Auctions
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Other Methods
• Web search• Micropayment – twitpay• Mobile: Square and terminal apps
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Online Marketing Channels
Viral/ Referral
SEO
SEM and PPC
Widget
Video
Donation Form
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Analytics• Is your donation
form usable?• What content
drives conversions?
• What traffic donates?
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Resources
Online Donation Provider Comparisonwww.affinityresources.com/pgs/awz55Online2.shtml Distributed Givingwww.techsoup.org/learningcenter/funding/page11492.cfm
Auctionswww.idealware.org/articles/fgt_auctions.php
Full list at:bit.ly/onlinedonations
talks!
Questions?
Submit your questions using the chat box.
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Continue the Discussion…
• Additional questions can be answered by posting in the Fundraising Forum:– bit.ly/ckbd7F
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Get the Most Out of TechSoup
• At TechSoup, you’ll find a range of technology services to help your nonprofit:
– Read helpful articles in our Learning Center– Request donated software, hardware, and
online services– Join our community forums to learn from
your colleagues– Browse upcoming events and conferences
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Upcoming Webinars
• Successful Event Promotion with Social Media – Thursday, June 3, 11 a.m. Pacific time
Make it Easy to Give: Taking Online DonationsConference Call: 866-740-1260 Access Code: 6339392
Thank you to our Webinar Sponsor!
ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week.
For more information: pages.readytalk.com/techsoup.html
talks!
Thank you! Please complete the post event survey!
Kami Griffiths, [email protected], 415-633-9392