Personal Branding - YOU 2.0 on Social Media

Personal Branding YOU 2.0 on Social Media

What is Personal Branding

Personal branding is the

Process of how we Market Ourselves to others.

It’s not about Achieving Excellence.

It’s about Communicating Excellence

do I need personal branding?

Andrew @ 2005

• Only 50 friends on Friendster and Plaxo

• Google : no mention of “Andrew Chow‘” for first 5 pages

• Never once invited to speak

• Not a single interview from the media

• Networking once in 3 months

• 100 name cards takes a year to deplete

Andrew @ 2011

• 4500 friends on Facebook

• Company blog ranked top 500 site in Singapore by Alexa.com

• Recognised Thought Leader on Social Media Strategy and Relationship

• Accumulated over 10,000 profiles from 3 social portals

• Invited to speak in Asia and as far in Dubai, UAE

• Interviewed over 150 times on local and regional media in 5 years

• Won multiple business awards

• 4 out of 10 links on 1st page of Google ‘Andrew Chow”

Personal Branding Road Map

• Who are you?

• What do you do?

• Why are you so unique?

Personal Branding Journey

Personal

Branding

Person

(Profile)

Portal

(networking)

Partners

Public Speaking

Publication

(Book)

Publicity

(Media)

People’ (Charity)

Prize

(award)

The real YOU on Social Media

=Mass MediaNew Media +

Reward

• I seldom have to sell.

• My credibility is almost never questioned.

• People look forward to working with me or

my company

• Others do the marketing for me. (word of

mouth)

Fundamentals

• Commit to doing it consistently.

• Focus on what makes you special.

• Demonstrate Thought Leadership (think of yourself as a publisher for your customers/people you want to emulate).

• Get on platforms which makes it viral.

How can Social Media help my Personal Branding?

#1 - Create your Profiles in different Social Media platforms

- 4500 friends-1600 fans

-43 Recommendations-100% complete

Over 14000 FollowersListed over 280 categories

www.andrewchow.sg

What do I blog about?

#2 – Network any time, any where!

Desktop

Mobile

www.beulah.sg

Founded: 2006 Sep

Category : Religion

Objective : Religious networking

Profiles : 1750

Events : 300

Friendships : 40,500

Founded : 2007 Jan

Category : Social

Objective : Friendship

Profiles : 7700

Events : 400

Personal Messages : 500,000

www.romancingspore.com

www.tableforsix.sgFounded : 2009 Jan

Category : Personalized Dating

Objective : For likeminded singles whoLooks forward to a life long relationship

Profiles : 1480

Table For Six : Over 120

Web 2.0

More accessibleMore user friendly

More viralMore relevant

#3 – Work with the right partners

Over 9,000 pictures- 50,000 views - 1,500 friends- 16 collections- 170 albums (sets)

#4 – Speak ….. for free!

Over 95 presentationsOver 1900 downloadOver 95000 views

#5 – Write a E-book!

Http://ideasandrew.podomatic.com600 min of podcast

• Radio Interviews• Webcast Interview

45 episodes1000 downloads

#6 – Make friends with the Media!

Magazines

Newspaper

Radio

Local and Foreign TV Channels

News Wire Agencies

Over 85000 views

#7 – Serve those in Need (Charity)!

Sponsorship or Volunteerism

#7 – Serve Others (Charity)

• Mendaki Sense

• Lutheran Community Care Services

• Teen Challenge

• Asia Women Welfare Association

• Young Women Christian

• Association Restroom Association of Singapore

• SOS

• Singapore Planned Parenthood

• Renci Hospital

• Student Care Services

• Parkway Healthcare

• Centre for Senior National

• Volunteer Philantrophic Centre (NVPC)

• B Well Methodist Group of Churches

• National Kidney Foundation (NKF)

• Percept Ministry

• Singapore Association for Mental Health

• Singapore After Care Association

• St Andrew Community Hospital

• Touch Young Arrows

• WINGS

• METTA

• Buddha Tiger Relic Tooth

• ISCOS

#8 – Claim Your Prize (award)!

Getting Recognition

Personal Branding Journey

Personal

Branding

Person

(Profile)

Portal

(networking)

Partners

Public Speaking

Publication

(Book)

Publicity

(Media)

People’ (Charity)

Prize

(award)

Search “you” on Google now,Compare it with

6 months down the road.

Connect with Andrew B2B – www.ideamart.com.sgB2C – www.andrewchow.sg