Online Seller Wales Cardiff 31st July 2014 Supported by EZBOB

Cardiff Digital,

Cardiff County Hall

Thursday, 31st July 2014

6:30pm

www.OnlineSellerWales.com

ezbob business finance solutions are ideal for all company

types. EZBOB understands the online market place and

aims to support merchants striving to grow their business.

As an eBay seller, Amazon seller, or operate any kind of

online store, you can link your account with EZBOB and

apply for loan up to 50,000 in less than 5 minutes to apply

with a 100% free and online application.

ezbob understands how Online Seller Events like this plays

crucial role to help retailers grow their online business

and has kindly supported this event. If you are looking for

a quick loan to boost your working capital please speak

with the customer care team at ezbob.

About OSW• Aim to equip sellers with bite-size learning which can be

implemented immediately.

• Self Funded and Always Free for Retailers

• Our topics include anything everything related with online selling; from eBay, Amazon, Rakuten Play to SEO, Email Marketing and Google Shopping Ads.

• Contact to Suggest Topic, Deliver talk or organise event in your area please 07518839629 or to ps@onlinesellerwales.com

PRABHAT SHAH

@day2dayeBay

Run Training & Consultancy on Marketplaces

& Digital Marketing

• 95% eBay Sellers Exports

• Selling to more than 200 countries

• Key Markets: Ireland, USA, France, Germany, Portugal

Topics / Speakers

International Marketplace

Selling

10 mins Q & A after each session

Speakers: 25 Minutes Each

Presentation to be Emailed

Who’s talking?

Cross Border Trade

Deepak Goyal

Let’s talk

Currencies Direct | All rights reserved 2014 ©2

Takeaways for today

E-tailingLet’s talk

1. Where can you sell internationally, and how to choose

2. How could you price your item overseas – main considerations

3. What are the options of getting paid

4. What if you are sourcing overseas?

5. The Currencies Direct e-tailer service

Currencies Direct | All rights reserved 2014 ©3

Where can you sell internationally using marketplaces easily?

E-tailingLet’s talk

USA UK CHINA GERMANY JAPAN

Currencies Direct | All rights reserved 2014 ©4

Which platform to use?

E-tailingLet’s talk

Vs

1. Category performance & access

2. Listing costs & fees

3. Logistics & fulfilment services offered

4. Support for internationalisation

5. Personal preference – where are you comfortable?

Currencies Direct | All rights reserved 2014 ©5

Anything else to consider

E-tailingLet’s talk

• Your language capabilities

• Cultural preferences

• Previous passive sales (and enquiries)

• Competition

• Timing

Currencies Direct | All rights reserved 2014 ©6

E-tailingLet’s talk

How do you price your product in another currency?

UK GBP

selling price

Current

exchange

rate

Additional

costs x+ =Foreign

currency

price

Simple enough….

……….but don’t forget

Currencies Direct | All rights reserved 2014 ©7

E-tailingLet’s talk

How do you price your product in another currency?

• Exchange rates move daily

• Additional costs will generally rise over time

• Imports will be affected by currency

• Domestic pricing/competition

• Your stock levels

• System rules

Check and

maintain regularly

Consider re-pricing

software

Currencies Direct | All rights reserved 2014 ©8

E-tailingLet’s talk

3.4% transaction fee+ 0.5% Cross border fees+ 2.5% Currency Conversion Fee+ 0.35€ fixed fee

>6.5% in charges!

Options for getting money back – the ebay route

.de

.fr .es

.it

Currencies Direct | All rights reserved 2014 ©9

E-tailingLet’s talk

Amazon Currency

Converter for Sellers (ACCS) will charge 4%!

Options for getting money back – the amazon route

Currencies Direct | All rights reserved 2014 ©10

E-tailingLet’s talk

Use a EUR collection account instead

Avoid currency conversion fees and save at least 2%

Currencies Direct | All rights reserved 2014 ©11

E-tailingLet’s talk

$100

1.50

GBP/USDExchange rate

£66.67

Purchase price

Cost price in GBP

1.54 £64.93

Cost price reduced by

2.6%!

Do you import your stock?

Currencies Direct | All rights reserved 2014 ©12

E-tailingLet’s talk

Currencies Direct e-tailer service

Currencies Direct Collection Accounts:

�Free to open�No monthly charge�Online application (48hrs)�Dedicated e-tailing account manager�Instant savings of at least 2%�Online platform�Access to wholesale fx rates for international supplier payments

How does it help?

1.INCREASE PROFIT on overseas marketplace sales

2.GROW SALES by accessing new customers in new markets

3.REDUCE COST of stock to enable lower pricing, profitability and price competitiveness

Currencies Direct | All rights reserved 2014 ©13

Thank you for listening….Let’s talk.

www.currenciesdirect.com/etailers

@day2dayeBay

1.Why ?2.How ?

Google Product Listing ads replaced Google Product Search in theUK and around the world staring on the 13th February 2013 and it is being Replaced by Google Shopping Campaigns in August 2014.

These formats are labelled as “Sponsored” and appear in the space currently occupied by Adwords

ads

Shopping campaigns allow you to browse your product

inventory directly in Adwords and create product groups

for the items you want to bid on.

Why to Use Google Shopping Ads?

• Displays Image of your products

• Appear in Search Results either in top right or in a row above organic result

• Includes Price & Store Name

• 22 % Higher Click Through Rate compared to traditional text campaigns

• Critically Important for eCommerce Business

Where to Start Google Shopping Campaigns ?

Create product feeds in two ways. • One is to create a file from your eCommerce

Platform All Shopping Carts have Google Shopping Plugins

• Create the product feed using spreadsheet program.

Follow Google Feed Specification to create Feed.

Required attributes

• ID – An identifier of the item

• Title – Title of the item

• MPN – Manufacturer’s Parts Number

• EAN / UPC - Barcodes

• Description – of the item

• Product Image

• Google Product Category – Google’s category of the item

• Product Type – Your category of the item

• Link – URL directly linking to your item’s page on your website

• Image Link – URL of an image of the item

• Condition – Condition or state of the item

•Send Feed to Google Merchant

Centre which keeps All info of

your Inventory

•Connect Merchant Centre with

Your Adwords Account

Simply Select “Shopping” from the Campaign Drop Down Menu

CREATE YOUR FIRST GOOGLE SHOPPING ADS

Google uses information in your Merchant Center products and shows relevant

products when customers look for your products on Google search and Google

shopping.

Enter Campaign Details including Your Daily Budget

Enter Ad group Name and “Promotional Text”

You can always change Promotional Text

Here’s How

Promotional Text

Appear

Your Google Shopping Ads are READY.

Products Funnel

Bid more for Profitable

Category

Click on “ + “ under Product Group to see Categories

Now you can Select Either All products or Certain Category

Here’s Example of Selection of a Category

You can Assign Different Bids for Different Categories

• Follow Google’s Products specification

• Update Stock Qty / Price / Product Images ( Variants )

• Watch Out for Critical Errors

You can view this on your Merchant Center Account Dashboard. When you encounter this situation start working on individual issues and resolve them.

Google Merchant Centre

Google Shopping Ads

Expect Sales from Google Shopping Ads

One example below shows Google Shopping Ads

Conversion Rate 8.31% for a store with Google organic conversion of 4.70 %.

Definitely gives you better ROI.

• Globally Conversion rates: 2% higher than non-PLAs

• Half of all paid search clicks are coming from PLAs

Click to Start Your Campaign

*Spend £25.00, New Account Only

@day2dayeBay

daytodayeBay@gmail.com

M: 0751 8839 629

DaytodayeBay for Tips and Tricks of Selling Online

Available on Skype prabhat.shah1

Connect with Me on LinkedInhttp://uk.linkedin.com/in/prabhatshah

Contact for Any Help On

Google Shopping

CLICK HERE TO WRITE TESTIMONIALS

25th September – Cardiff Digital

Click Here to Register FREE

Find Updates On

www.OnlineSellerWales.com