Online Seller Wales Cardiff 28th Jan 2015

Cardiff Digital,Cardiff County Hall

Wednesday, 28th November 20146:30pm

www.OnlineSellerWales.com

Kindly Supported By

About OSW• Started as my Pet Project

• Aims to equip sellers with bite-size learning which can be implemented immediately.

• Our topics include anything everything related with online selling; from eBay, Amazon to SEO, Email Marketing and Google Shopping Ads.

• In 2014 OSW helped more 150 Businesses

• If you would like to use OSW as your local meet up please get in touch. We will setup the group for you.

M: 07518839629 or to [email protected]

Specialise on eBay / AmazonTraining, Consultancy, Services

NEW – English to German Translation for your eBay / Amazon Listings

[email protected] | M: 07518839629

http://communitymc2.org.uk/

Complete Digital Solutions“partner to help your business GROW online”

Topics / Speakers

ProfitSourcery is data mining software created to help increase profitability for online sellers.

www.ProfitSourcery.com

10 mins Q & A

Presentation to be Emailed

Speakers: 20 Minutes Each

Quick Introduction: Your Name and What you do ?

Selling on eBay

An ordinary person’s experience

Arvind Aswani

Selling on eBay

• Real life experiences

• Specific topics– Products, Shipping, Pricing, Titles,

Performance

• Help you not to make the same mistakes

• YOU need to decide what is best for YOU

• Questions

From Then to Now

• Watching / buying / learning– What items are selling, at what price

• 12 cricket bats Importing in bulk

• Garage warehouse

• Outsourced fulfilment In house/fulfilment for others

• Equipment Teamwear Services

• Auction buy it now

Products

• What are you selling?• What are you really selling?

– Niche– Anything and everything

• Who are you selling to?– Target audience– Collector, professional, amateur, experienced,

novice, budget conscious

• Dated / event driven products

Pricing

• Be aware of the competition

• Be aware of your costs

• Set your margins

• Highlight your selling points– Price , Service, Quality, Authenticity,

Uniqueness

• Multi channel pricing– eBay vs Amazon vs Web site vs Store

Postage Options• Carriers:

– Domestic (road): Royal Mail, UK Mail, DPD– Europe (road): DPD– International (air): DPD, FedEx– Pay on invoice

• Re-sellers:– Parcel Monkey, Despatch Bay, etc– Pre-pay

• Volume better rates• Customer experience:

– Email/SMS notifications– 1 hour window for delivery– Follow the driver

Free Shipping?

Considerations:• Deciding factor for customers?• Promotion through FAST & FREE / Free Postage symbols• Search ranking• Distance selling regulations

What’s in a Title?

• 80 characters – use them all

• Use keywords that people search on– think like your customer

• Include attributes:– brand, size, colour, condition, RRP

• Spell correctly

What’s in a Title?

Performance - Seller Dashboard

Performance - Levels

Performance – Defect Types

Performance - Defect Analysis

Performance - Avoiding Defects

• Regularly review your defect report• Identify and respond to seller issues in a

timely manner• Ensure product descriptions are accurate and

not mis-leading• React to negative reviews

– Take a deep breath and calm down– Try to get further feedback from your customer– If appropriate, make changes to your listings– Appeal if you think unreasonable

Inventory Software

• Problems to solve:– Manual processes– Same product in multiple locations– Staff in multiple locations– Inventory– Multi channel– Tracking goods in, goods out, internal stock

movements– Cost of goods (item cost, carriage, VAT, other

expenses)– Purchase orders / invoices / accounting– Management information

Success Formula

• No magic

• Plan – Act – Measure – Review – Plan

• Gut feeling / instinct

• Hard work, commitment

• Passion and enjoyment

• Long term

Questions

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2015

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[email protected]

M: 0751 8839 629

http://uk.linkedin.com/in/prabhatshah