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AGEN
DA• About Nestle• Its Strategies• PESTEL Analysis• Porter’s five force model• BCG• SWOT• Ansoff matrix• Value Chain• Current Scenario
...the world's leading nutrition, health and wellness company. Nestlé's mission of
"Good Food, Good Life" is to provide consumers with the best
tasting, most nutritious choices in a wide range of food and beverage categories and
eating occasions, from morning to night.
Mission Statement of Nestle
To be a leading, competitive, Nutrition, Health and Wellness
Company delivering improved shareholder value by being a preferred
corporate citizen preferred employer preferred supplier selling preferred
products.
Vision and values of Nestle
PEST ANALYSIS
PEST
Political
Economical
Social
Technological
PORTER’S FIVE FORCE MODEL
BCG MATRIX NESTLE
SWOT ANALYSISNESTLE
STRENGTHS
1. Unmatched product and brand portfolio
2. R&D capabilities
3. Distribution channels and geographic presence
4. Competency in mergers and acquisitions
5. Brand reputation valued at $7 billion.
WEAKNESSES1. Inability to provide consistent
quality in food products
2. Weak implementation of CSR
OPPURTUNITIES1. Increasing demand for healthier food
products.
2. Acquiring start-ups. specializing in producing well-being products.
3. Establishing new joint ventures.
THREATS1. Food contamination.
2. Trend towards healthy eating.
3. Growth of private labels.
4. Rising raw food prices.
Ansoff Matrix
Existing PRODUCTS New
INCREASING RISK
INC
REA
SIN
G R
ISK
Existing
MARKETS
New
MARKET PENETRATION
Sell more in existing Markets
MARKET EXTENSION
Achieve higher sales/market share of existing products in new markets
PRODUCT DEVELOPMENT
Sell new products in existing markets
DIVERSIFICATION
Sell new products in new markets
Value Chain Analysis
What is Value?
What is Value Chain?
Firm Infrastructure (General Management)Human Resource Management
Technology Development
Procurement
Inbound Logistics
Ops. Outbound Logistics
Sales & Marketing
Service and Support
PRIMARY ACTIVITIES
SUPPORT ACTIVITIES
Custom
er
Value
Cust
omer
Valu
e
Margin
Mar
gin
Value Chain Model
PRIMARY ACTIVITIES
Firm Infrastructure (General Management)Human Resource Management
Technology Development
Procurement
Inbound Logistics
Operations
Outbound Logistics
Sales & Marketing
Service and Support
PRIMARY ACTIVITIES
SUPPORT ACTIVITIES
Custom
er
Value
Cust
omer
Valu
e
Margin
Mar
gin
Value Chain Model
Current Scenario
2008-10 2011-130%2%4%6%8%
10%12%14%16%18%
Volume Growth
Volume Growth
Period
Gro
wth
in %
16
3
Reasons behind
decline ?
1. Focus on the urban market
2. Price increase & slowing urban demand
No. 1 playerInstant noodles & baby food products in India
No. 2 playerInstant coffee and chocolates segment
In spite of decline in volume and growthMargins are STRONG and STRENGTHENED
ConclusionThe STRUCTURE, ORGANIZATION and STRATEGY of the
company reflect an organization that is well focus to achieve its stated objectives and goals.
as a Food - Nutrition – Health – Wellness co. targeted motivation for consumer to purchase
Through its global strategic approach, Nestlé has transformed its organization to a world recognized leader in nutrition, health and
wellness
Popularly Positioned Product (PPP) strategy
Really Thank you
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