View
2.129
Download
2
Category
Tags:
Preview:
DESCRIPTION
"Outside in the Agora" presentation on mobile interpretation and the museum 2.0 to the DEN (Digital Heritage Netherlands) Conference, Dec 9, 2008, by Nancy Proctor, Head of New Media, Smithsonian American Art Museum
Citation preview
Outside in the Agora
Presentation to the 2008 DEN (Digital Heritage Netherlands) Conference
Nancy Proctor, Smithsonian American Art Museum
ProctorN@si.edu 9 December 2008
Mobile Interpretation and Socratic Dialogue in the
21st Century Museum
Smithsonian American Art Museum
2
It’s NOT about the Technology
‘Teaser’ from the Soundbytes audio tour of the Science Museum, London, by Antenna Audio
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.eduFIAMP 16 October 2008
3Fraunhofer Institute, Kunstmuseum Bonn: ‘Beat Zoderer’ exhibition (Listen project) 2003
Smithsonian American Art Museum
4
Interpretation is as essential to the Museum as cutlery is to a banquet
Beth Lipman, Bancketje (Banquet) 2003
Smithsonian American Art Museum
5
• Some visitors may bring their own,
• Some may eat only the finger food,
• Some may choose another restaurant,
• Many will go away hungry,
feeling uninvited and unwelcome.
If the Museum doesn’t provide it:
Smithsonian American Art Museum
6
But what is the Museum
in this Web 2.0 world of information on demand?
Smithsonian American Art Museum
The American Art Museum
7
Smithsonian American Art Museum
8
The Museums…
Smithsonian American Art Museum
9
The Museum has become a Distributed Network
Smithsonian American Art Museum
10
Photo by Mike Lee, 2007; from SAAM Flickr Group
Our audiences now access American Art through a wide range of platforms
beyond the museum’s walls and website
Smithsonian American Art Museum
11
The Museum is transforming from Acropolis…
Smithsonian American Art Museum
12
… into Agora
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu 9 December 2008 13
1. A Community
2. A Mash-up
3. A Site for Socratic Dialogue
4. Fun!
The Museum as Agora is:
Smithsonian American Art Museum
1. The Museum as Community
Nikki de Saint Phalle, Tirage, 1961
Smithsonian American Art Museum
Voting & Polling
Smithsonian American Art Museum
MyCollection
Smithsonian American Art Museum
Bookmarking
Tate Modern Study 4-25 June 2005
• 43% of visitors bookmarked
• 3.53 pages bookmarked on average
• 44% of visitors clicked through to the Tate website from their emails
• 19% of visitors taking the multimedia tour went to Tate’s website after their visit as a result of their bookmarks
Smithsonian American Art Museum
Tate Txt
Smithsonian American Art Museum
2. The Museum as Mash-up
“Meet them where they are, and take them some place new.”
- Michael Edson,
Head of Digital & Web Strategy, Smithsonian Institution
Smithsonian American Art Museum
Save Outdoor Sculpture!
Smithsonian American Art Museum
The Museum Shuffle
EyeLevel.si.edu
April 4, 2008
Blog post by
Howard Kaplan
on
“Merce C”
By Franz Klein
Smithsonian American Art Museum
3. The Museum as Site of Socratic Dialogue
SmartHistory.org
Smithsonian American Art Museum
Curators in Dialogue:American Art Podcast
Smithsonian American Art Museum
Learning through Teaching
AmericanArt.si.edu/podcasts
Smithsonian American Art Museum
User-Generated Content
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu 9 December 2008 26
4. The Museum is Fun!
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
27
Ghosts of a Chance: A Case Study in the Museum as Agora
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
28
What is an ARG?
• Alternate Reality Game• A kind of ‘scavenger hunt’ for the 21st century• Played across both ‘real world’ and digital
spaces, including web, phone & text message• Involves collaboration among large and
disparate communities to ‘solve’ the game• Unfolds through stories that change and are
developed dialectically by the game’s designers in response to the players
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
29
Ghosts of a Chance is:
1. The mystery of the haunting of two Luce Center ‘curators’, Daisy and Daniel
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
30
Ghosts of a Chance is:
2. The story-within-a-story of four, 19th century characters who are haunting the American Art Museum
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
31
Ghosts of a Chance is:
3. A hunt for clues to the identity of the ghosts
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
32
Ghosts of a Chance is:
4. A one-day exhibition in the Luce Center of objects related to the story, made by players in response to four ‘challenges’
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
33
Ghosts of a Chance is:5. A series of events and tours of sites where the game’s story unfolds
– An ARG festival– The Natural History Museum– The National Cemetery– The American Art Museum
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
34
Ghosts of a Chance is:
6. Six scavenger hunts at SAAM
on October 25, 2008
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
35
Where GOAC was played:In the ‘Real World’1. An ARG fest for ‘hard-core’ players in Boston2. The basement and forensic labs of the
Natural History Museum3. The Congressional Cemetery4. In the American Art Museum, including the
Luce Center and GOAC exhibition
Over 250 players at the Museum on October 25, 2008.
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
36
Where GOAC was played:Online1. The GOAC website: GhostsofaChance.com2. The Argers’ forum (a blog):
http://forums.unfiction.com/forums/viewtopic.php?t=26261
3. The SAAM website: AmericanArt.si.edu4. SAAM’s blog: Eyelevel.si.edu5. Facebook6. Smithsonian Magazine website:
www.smithsonianmag.com/arts-culture/atm-game-200810.html
More than 6000 players participated online over 2 months.
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
37
Clues by text message
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
38
A clue from a mystery caller
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
39
A clue seen through a window
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
40
An Art Demonstrator?
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
41
A chef in the galleries?
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
42
Let them eat cake!
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
43
And dance!
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
44
Getting Creative
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
45
Everyone’s a winner!
Smithsonian American Art Museum
46
Player Feedback• I just first want to emphasize how fun Ghosts of a Chance was. My
husband and I had a really fun time doing it.
• …We also like the integration of text messaging and cell phones -- both of those things made it more than just a 'regular' scavenger hunt.
• I think it did make me look at art museums, in particular SAAM, in a different way. We certainly spent more time in the museum than we would have otherwise…
• Even though we were 'exposed' to the whole museum, I also liked that there were a couple of pieces of art that we actually had to sit and ponder… I never would have spent the time staring into the painting and trying to understand it if it weren't part of a task.
• I think it would be great to turn this into a shorter, user-centered, on-demand version. In fact, I think something like this would be a LOT more fun than some of the passive audio tours that you get in a lot of museums, and would allow for more user-generated content.
Smithsonian American Art Museum
47
Player Feedback• My 8 year old (3rd grade) daughter and I had a FANTASTIC time, and … she
wants to bring her friends with her next time. • We definitely went to parts of the museum that we would not have gone to
previously. It definitely made art more interactive. • I LOVED INTERACTING WITH THE MUSEUM & OBJECTS INSTEAD OF JUST
LOOKING AT THINGS AND OBSERVING AND JUDGING - IT WAS TONS OF FUN TO FEEL A PART OF IT ALL! … ALSO MADE IT FEEL LESS PRECIOUS … ALL FELT A LITTLE MORE PERSONALLY CONNECTED …
• I liked the game because normally at art museums I get bored after a while but this gave me something to do. I would definitely do it again or recommend it to someone else.
• I have spent quite some time in art museums and this is probably the first time that it felt like the museum was meant to be fun and interactive rather than more somber and pensive. It was really refreshing and definitely gave me a sense of community with the people who were coordinating the event and the other people participating in it.
Smithsonian American Art Museum
48
Three Principles for the 21st Century Museum
1. Interpretation is essential.2. It’s not about the technology.3. The Museum is a Distributed Network.
Smithsonian American Art Museum
49
Four Characteristics of the Museum as Agora
1. The Museum is a community.2. The Museum is a mash-up.3. The Museum is a site of Socratic dialogue.4. The Museum is fun!
Smithsonian American Art Museum
Nancy Proctor, ProctorN@si.edu12 November 2008
50
Above all, the Museum’s Agora is
Outside
or beyond the Museum’s walls and website
As well as
central toand at the heart of
the Museum experience
Smithsonian American Art Museum
Credits & Links
• ScienceMuseum.org.uk
• AntennaAudio.com
• Tate.org.uk/modern/multimediatour/ Wiki
• SmartHistory.org
• EyeLevel.si.edu
• AmericanArt.si.edu/podcasts
• Nancy Proctor at ProctorN@si.edu
Recommended