#MootAU15 Learner Journey Mapping for #LXDesign

LEARNER JOURNEY MAPPING AS PART OF #LXDESIGN JOYCE SEITZINGER #MOOTAU15 JULY 2015

JOYCE SEITZINGER •  Founder  Academic  Tribe  •  Educa1on  Technologist  •  Learning  Designer  •  Digital  Coach  for  educa1on  and  research  

•  @catspyjamasnz  •  @academictribe  •  Slideshare.net/catspyjamas        

We are all bricoleurs!

Why am I talking about UX Design & Methods?

Joyce & Jess

@catspyjamasnz @jlknott

www.lxdesign.co @lxdesignco #lxdesign Facebook.com/lxdesignco Search: lxdesign  

UX Design

LX Design

Service Design Ix Design

Learning Design

LX Design

User experience design is not user interface design or UX≠ UI (and so LX≠LI)

Like us to find out why

Learner Journey Mapping

From https://sustainableservice.wordpress.com

Keeping Graduates Green

From seedandsprout.com

When do you use journey mapping?

For  a  current  product/service  •  To  get  an  overview  of  all  the  elements  •  To  iden1fy  touch  and  par1cularly  pain  points  

When do you use journey mapping?

For  a  new  product/service  to  be  designed,  developed  and  implemented:  •  To  get  a  common  understanding  of  aspiring  ux  

for  all  members  of  produc1on  team  •  To  iden1fy  touch  points  •  To  iden1fy  priori1es  

When do you use journey mapping?

Instead  of  a  prototype  •  When  a  prototype  is  too  expensive  to  build  •  Have  something  to  shoot  at    

Why do you use journey mapping?

•  To  map  all  the  bricks  in  your  bricolage  (even  those  beyond  your  control)  

•  To  step  away  from  your  medium  

•  To  facilitate  conversa1on  

•  To  facilitate  collabora1on  

From U

X Lady http://w

ww

.ux-lady.com/diy-experience-m

ap/#more-14

From U

X Lady http://w

ww

.ux-lady.com/diy-experience-m

ap/#more-14

From Designing CX http://designingcx.com/2012/10/23/prototype-portable-journey-mapping-worksheet/

From

http://madebym

any.com/blog/w

e-re-building-the-next-stage-of-picle

Pre Start Week 2-6 Week 7-10 Week 11-12 End & post

LMS Wiki is tricky to participate inK

Content Early access J

Teacher Picture & intro video J

No involvement in review K

Peers No icebreaker K

Library Intro but use in wk 7 K

IDEAS

EXPER IENCE

DATA

LEARN BUILD

MEASURE

Build smarter Incremental deployment Sequential experiences

Developer sandbox Usability tests

Simple prototypes Build what you need

Borrow the rest Experience first, content second

Measure smarter Ongoing usability tests

Do user surveys/focus groups A/B testing

Measure smarter Have a clear course/ experience owner Real time alerts on course issues

Learn smarter Learner analytics Weekly reports Course/experience owner reporting Find data everywhere

www.lxdesign.co @lxdesignco #lxdesign Facebook.com/lxdesignco Search: lxdesign  

Joyce Seitzinger @catspyjamasnz @academictribe

joyce@academictribe.co academictribe.co

BE A NODE IN MY NETWORK!