Media Literacy: A Continuum

APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013

HONOLULU, HAWAI’I

Media Literacy An Imperative Not A Luxury

#medialiteracy

Media Literacy: A Continuum of Engagement

Dr. Pamela RutledgeDirector, Media Psychology Research Center

@pamelarutledge

1

APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013

HONOLULU, HAWAI’I

Pamela Rutledge, PhD, MBA

• Director, Media Psychology Research Center

• Faculty, Massachusetts School Of Professional Psychology and Instructor, UC Irvine Extension

• Blogger, Psychology Today, Positively Media

• Research interests: narratives, empowerment and self-efficacy in the new media environment

• Expert source for the media on psychological implications of emerging technologies APA ANNUAL CONVENTION

JULY 31-AUGUST 4, 2013HONOLULU, HAWAI’I

@pamelarutledge

#medialit

#medialit

#medialit

95%of teens 12-17 use Facebook70% access Facebook using smartphones

#medialit

6 billionhours of videos watched each month

#medialit

http://www.bgr.com/2012/05/09/mobile-apps-infographic-wake-up-call/

250

billion

2012:Number of apps downloaded from iTunes Store

#medialit

39,327,887Lady Gaga’s Twitter followers

#medialit

90%of media interaction is screen-based

#medialit

77%use a second device while watching television 49% smartphone 39% laptop#medialit

http://janrain.com/blog/expedite-checkout-process-social-login/

84%Internet users actively comparison shop before making a purchase

#medialit

$30,000,000

in text message donations to

for Haitian relief efforts14% of all donations

#medialit

12/13

When Google plans to release Google glasses100 billion AR apps used daily by 2020

APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013

HONOLULU, HAWAI’I

Lecture Hall & The Cocktail Party

#medialit

THE SOCIAL

WEB

SOCIAL NETWORKIN

G

MICRO-

BLOGGING PUBLI

SHING

PHOTO-SHARING

AUDIO

VIDEO

LIVE-CASTI

NGRSS

MOBILE

CROWD-

SOURCING

VIRTUAL

WORLDS

GAMING

VOICE &

MESSAGING

AGGREGATOR

S

SEARCH

#medialit

Continuum of Engagement

APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013

HONOLULU, HAWAI’I

Interactive ⌘ On-Demand ⌫ Asynchronous ⌥ Broad Access

Structural and Experiential Changes

#medialit

APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013

HONOLULU, HAWAI’I

New Expectations and Meaning

• Participation• Voice• Collaboration

• Social connection

• Personalization

#medialit

Participatory Culture

• Lower barriers to participation

• Support for creating and sharing

• Informal connections, collaboration and problem-solving, peer to peer learning

• Shape flow of media and social discourse, diversification of cultural expression

• Flattened hierarchy

• Empowered citizenship

#medialit

With opportunit

y#medialit

comes responsibility

and the need for new skills

APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013

HONOLULU, HAWAI’I

across the lifespan

#medialit

21st Century Competencies• Access

– Search and sharing

• Critical Thinking– Quality, credibility, perspective

– Consequences

– Safety, privacy

– Ethical judgment

• Creation– Self-expression and

competence

#medialit

What’s the hold up?

#medialit

APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013

HONOLULU, HAWAI’I #medialit

APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013

HONOLULU, HAWAI’I

Resistance to New Technologies

#medialit

Socrates on

Writing

People will forget how to use their memories if they can write things

down

Anthony Comstock on

Dime Novels

Vile books and papers are …used by Satan ... to debase, pervert and turn away from lofty

aims to follow examples of corruption and

criminality

John Phillips Sousa on

Gramophones

Because of the gramophone, our vocal cords will

shrivel up

The compelling excitement of the loudspeaker disturbs the balance of excitable minds Parents Beware

Now

APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013

HONOLULU, HAWAI’I

The Impact of Moral Panics

• Drive distance between generations• Become embedded in public policy• Bias research• Divert resources away from real

problems and more effective interventions

• Slow adoption of new technology

#medialit

Concerns

• Participation gap– Unequal access and training

• Transparency– Learning how media shapes

perceptions

• Ethics– Public role as media makers

and civic participants

35

#medialit

Technology is a tool

Media literacy is the user manual for success

#medialit

#medialit

It’s our choice.

Media Literacy:Antidote to Fear

or Tool for Empowerment?

#medialit

Thank you

Pamela Rutledgeprutledge@mprcenter.org

@pamelarutledge

#medialit