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Panel presentation at 2013 APA National Convention, August 2013. The experiential and structural shifts in communication technologies introduced by the Internet age that have created a continuum of activity from consumption to production. Just as we’re trying to make sense out of the proliferation of media technologies, we have to ask the question: how do we see the role of media literacy? How we answer that will drive how we define and implement media literacy education.
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APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013
HONOLULU, HAWAI’I
Media Literacy An Imperative Not A Luxury
#medialiteracy
Media Literacy: A Continuum of Engagement
Dr. Pamela RutledgeDirector, Media Psychology Research Center
@pamelarutledge
1
APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013
HONOLULU, HAWAI’I
Pamela Rutledge, PhD, MBA
• Director, Media Psychology Research Center
• Faculty, Massachusetts School Of Professional Psychology and Instructor, UC Irvine Extension
• Blogger, Psychology Today, Positively Media
• Research interests: narratives, empowerment and self-efficacy in the new media environment
• Expert source for the media on psychological implications of emerging technologies APA ANNUAL CONVENTION
JULY 31-AUGUST 4, 2013HONOLULU, HAWAI’I
@pamelarutledge
#medialit
#medialit
#medialit
95%of teens 12-17 use Facebook70% access Facebook using smartphones
#medialit
6 billionhours of videos watched each month
#medialit
http://www.bgr.com/2012/05/09/mobile-apps-infographic-wake-up-call/
250
billion
2012:Number of apps downloaded from iTunes Store
#medialit
39,327,887Lady Gaga’s Twitter followers
#medialit
90%of media interaction is screen-based
#medialit
77%use a second device while watching television 49% smartphone 39% laptop#medialit
http://janrain.com/blog/expedite-checkout-process-social-login/
84%Internet users actively comparison shop before making a purchase
#medialit
$30,000,000
in text message donations to
for Haitian relief efforts14% of all donations
#medialit
12/13
When Google plans to release Google glasses100 billion AR apps used daily by 2020
APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013
HONOLULU, HAWAI’I
Lecture Hall & The Cocktail Party
#medialit
THE SOCIAL
WEB
SOCIAL NETWORKIN
G
MICRO-
BLOGGING PUBLI
SHING
PHOTO-SHARING
AUDIO
VIDEO
LIVE-CASTI
NGRSS
MOBILE
CROWD-
SOURCING
VIRTUAL
WORLDS
GAMING
VOICE &
MESSAGING
AGGREGATOR
S
SEARCH
#medialit
Continuum of Engagement
APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013
HONOLULU, HAWAI’I
Interactive ⌘ On-Demand ⌫ Asynchronous ⌥ Broad Access
Structural and Experiential Changes
#medialit
APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013
HONOLULU, HAWAI’I
New Expectations and Meaning
• Participation• Voice• Collaboration
• Social connection
• Personalization
#medialit
Participatory Culture
• Lower barriers to participation
• Support for creating and sharing
• Informal connections, collaboration and problem-solving, peer to peer learning
• Shape flow of media and social discourse, diversification of cultural expression
• Flattened hierarchy
• Empowered citizenship
#medialit
With opportunit
y#medialit
comes responsibility
and the need for new skills
APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013
HONOLULU, HAWAI’I
across the lifespan
#medialit
21st Century Competencies• Access
– Search and sharing
• Critical Thinking– Quality, credibility, perspective
– Consequences
– Safety, privacy
– Ethical judgment
• Creation– Self-expression and
competence
#medialit
What’s the hold up?
#medialit
APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013
HONOLULU, HAWAI’I #medialit
APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013
HONOLULU, HAWAI’I
Resistance to New Technologies
#medialit
Socrates on
Writing
People will forget how to use their memories if they can write things
down
Anthony Comstock on
Dime Novels
Vile books and papers are …used by Satan ... to debase, pervert and turn away from lofty
aims to follow examples of corruption and
criminality
John Phillips Sousa on
Gramophones
Because of the gramophone, our vocal cords will
shrivel up
The compelling excitement of the loudspeaker disturbs the balance of excitable minds Parents Beware
Now
APA ANNUAL CONVENTIONJULY 31-AUGUST 4, 2013
HONOLULU, HAWAI’I
The Impact of Moral Panics
• Drive distance between generations• Become embedded in public policy• Bias research• Divert resources away from real
problems and more effective interventions
• Slow adoption of new technology
#medialit
Concerns
• Participation gap– Unequal access and training
• Transparency– Learning how media shapes
perceptions
• Ethics– Public role as media makers
and civic participants
35
#medialit
Technology is a tool
Media literacy is the user manual for success
#medialit
#medialit
It’s our choice.
Media Literacy:Antidote to Fear
or Tool for Empowerment?
#medialit
