Marketing Plan for Moblibo - An App for Reading

MARKETING PLAN-

MOBLIBO

Marketing Plan

““Start where you areUse what you haveDo what you can”

-Arthur Ashe

THE 4Ps OF MARKETING

×PRODUCT×PRICE×PROMOTION×PLACE

EXECUTIVE SUMMARY

×Demand for e-books on the rise×Enormous growth in internet traffic×To provide a “One Stop Reading

Point” for readers of every domain

SITUATION ANALYSIS

×Company overview×Market overview×Target customers

COMPANY OVERVIEW

×A ‘One stop reading point’×Books, Research papers, Magazines×E-notes

MARKET OVERVIEW

×No of people using internet per 100 people

MARKET OVERVIEW

MARKET OVERVIEW

×People always on the move×Physical copy of books cumbersome

to carry×People willing to move on to the e-

books

TARGET CUSTOMERS

×Voracious readers ×Students ×Young professionals on the move×Gen Y

GOAL

×To direct the people reading on internet to our store

×To increase the number of users ×To increase the number of App

downloads

STRATEGY

×Different strategy needed for mobile phones

×Apps not Ads×Let’s read together

USER TIME SPENT ON APPS

With Apps; ; 82; 82%

Browsing Web; ; 18; 18%

With AppsBrowsing Web

Categories of Apps

“HISTORY IS CYCLIC BUT NOT

XEROXED

-ME

THIS AD IS IRRELEVANT

ADS ARE FOR

PCs,FOR MOBILE

THINK DIFFERENT

For Mobile Devices,Think Ads not Apps

APPS NOT ADS

Apps are not

traditional advertisin

g

People find Ads intrusive and uselssBut Apps are useful

MOBILE USERS >PC USERS

PC ERA ON WANE

People on the move

Mobile users more

ALL FOR NOTHING

MOBILE USERS >PC USERS

An APP for reading

What we propose

People on the move

Mobile users more Everyone reads

Pay as you read

What is different?

Pay less if you read quickly

TACTICS

×Product×Service×Brand×Price×Incentive and Communication×Distribution

PRODUCT

×A place to read anything and everything

×From notes to books to papers ×In the form of an App×Freemium Model

SERVICE

×Public domain books will be available free of cost

×Freemium Model for App

BRAND

×Name abbreviation for Mobile Library×To put forth its message clearly×Logo shall be composed of colors like

blue or green×A proper slogan to connect to people

PRICE

×FREEMIUM Model×Also Subscription Model for different

offerings×Full revenue model in next slide

REVENUE MODEL

Buy a new book and pay according to your speed of reading

Sort of a virtual rental of books You can subscribe to different plans For example, if reading the book in 4 days

costs you $3, another plan will be to read the book in 2 days and pay only $2

There will also be subscription plans and benefits of referral to attract new users and sustain current ones

Gain referral points and buy subscription to new services using them

Pros of this

model

People will read quickly to pay less In effect they will read more Voracious readers will be attracted Referral will add new users

Cons of this

model

People may be less willing to pay for an online rental than physical rental

Voracious readers may cause some losses due to their high speed of reading

INCENTIVE & COMMUNIUCATIONS

×Referral system for communication as well as promotion

×Free subscription to certain services for every new customer added

×Choice and flexibility in using the services

DISTRIBUTION

×App will be just a part of the bigger model

×Revenue will be generated both through

×Freemium model and subscription services and paid services

IMPLEMENTATION

×An idea is worth nothing without proper implementation

×Implementation includes proper marketing and proper response by the customers

Our process is easy

Make them Read

They will

make others read

Conquer

DISCLAIMER

Created by Bharat,(IIT BHU) during a Marketing Internship under Prof. Sameer Mathur

Thanks!

Any questions?You can find me at

bharat.bharat.min14@iitbhu.ac.in