Embed Size (px)
Citation preview
MARKETING PLAN-
MOBLIBO
Marketing Plan
““Start where you areUse what you haveDo what you can”
-Arthur Ashe
THE 4Ps OF MARKETING
×PRODUCT×PRICE×PROMOTION×PLACE
EXECUTIVE SUMMARY
×Demand for e-books on the rise×Enormous growth in internet traffic×To provide a “One Stop Reading
Point” for readers of every domain
SITUATION ANALYSIS
×Company overview×Market overview×Target customers
COMPANY OVERVIEW
×A ‘One stop reading point’×Books, Research papers, Magazines×E-notes
MARKET OVERVIEW
×No of people using internet per 100 people
MARKET OVERVIEW
MARKET OVERVIEW
×People always on the move×Physical copy of books cumbersome
to carry×People willing to move on to the e-
books
TARGET CUSTOMERS
×Voracious readers ×Students ×Young professionals on the move×Gen Y
GOAL
×To direct the people reading on internet to our store
×To increase the number of users ×To increase the number of App
downloads
STRATEGY
×Different strategy needed for mobile phones
×Apps not Ads×Let’s read together
USER TIME SPENT ON APPS
With Apps; ; 82; 82%
Browsing Web; ; 18; 18%
With AppsBrowsing Web
Categories of Apps
“HISTORY IS CYCLIC BUT NOT
XEROXED
-ME
THIS AD IS IRRELEVANT
ADS ARE FOR
PCs,FOR MOBILE
THINK DIFFERENT
For Mobile Devices,Think Ads not Apps
APPS NOT ADS
Apps are not
traditional advertisin
g
People find Ads intrusive and uselssBut Apps are useful
MOBILE USERS >PC USERS
PC ERA ON WANE
People on the move
Mobile users more
ALL FOR NOTHING
MOBILE USERS >PC USERS
An APP for reading
What we propose
People on the move
Mobile users more Everyone reads
Pay as you read
What is different?
Pay less if you read quickly
TACTICS
×Product×Service×Brand×Price×Incentive and Communication×Distribution
PRODUCT
×A place to read anything and everything
×From notes to books to papers ×In the form of an App×Freemium Model
SERVICE
×Public domain books will be available free of cost
×Freemium Model for App
BRAND
×Name abbreviation for Mobile Library×To put forth its message clearly×Logo shall be composed of colors like
blue or green×A proper slogan to connect to people
PRICE
×FREEMIUM Model×Also Subscription Model for different
offerings×Full revenue model in next slide
REVENUE MODEL
Buy a new book and pay according to your speed of reading
Sort of a virtual rental of books You can subscribe to different plans For example, if reading the book in 4 days
costs you $3, another plan will be to read the book in 2 days and pay only $2
There will also be subscription plans and benefits of referral to attract new users and sustain current ones
Gain referral points and buy subscription to new services using them
Pros of this
model
People will read quickly to pay less In effect they will read more Voracious readers will be attracted Referral will add new users
Cons of this
model
People may be less willing to pay for an online rental than physical rental
Voracious readers may cause some losses due to their high speed of reading
INCENTIVE & COMMUNIUCATIONS
×Referral system for communication as well as promotion
×Free subscription to certain services for every new customer added
×Choice and flexibility in using the services
DISTRIBUTION
×App will be just a part of the bigger model
×Revenue will be generated both through
×Freemium model and subscription services and paid services
IMPLEMENTATION
×An idea is worth nothing without proper implementation
×Implementation includes proper marketing and proper response by the customers
Our process is easy
Make them Read
They will
make others read
Conquer
DISCLAIMER
Created by Bharat,(IIT BHU) during a Marketing Internship under Prof. Sameer Mathur
