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บรรยายโดย อ.สมิทธิ์ บญุชตุิมา
คณะนิเทศศาสตร ์จุฬาลงกรณ์มหาวทิยาลยั
วนัที่ 29 มีนาคม เวลา 9-10.30 น ณ หอ้ง 221 อาคารสถาบนั 2
เทคนิคการสือ่สารและประชาสมัพนัธ ์
เพือ่ถา่ยทอดองคค์วามรู ้
ดา้นสิง่แวดลอ้มสูช่มุชน
The Ottawa Model of Research Use (OMRU)
Logan and Graham (1998) Cited in Sudsawad, P. (2007). Knowledge translation: Introduction to models, strategies, and measures. Austin, TX: Southwest Educational Development Laboratory, National Center for the Dissemination of Disability Research.
Modes of Knowledge Transfer
Source: Dorothy Leonard and Walter Swap, Deep Smarts: How to Cultivate and Transfer Enduring Business Wisdom (Harvard Business School Press, 2005)
AMOUNT OF KNOWLEDGE GAINED
Sources: Bales, 1996 cited in Blom (2000). Cited in Verena Peer, Gernot Stoeglehner, Universities as change agents for sustainability e framing the role of knowledge transfer and generation in regional development processes, Journal of Cleaner Production, 44 (2013) 85-95
“I've learned that people will forget what you said, people will forget what you did, but
people will never forget how you made them feel.”
Maya Angelou (American Poet, b.1928)
WHAT COMMUNICATION TECHNIQUES FIT FOR A SHORT-TIME CAMPAIGNE?
If the people will lead,
the leaders will follow.” Gandhi (Indian , b.1869)
BRANDING AND AWARENESS RAISING
COMMUNICATION PLAN & TEAMWORK
CONFIDENT BUT NOT OVERCONFIDENT
CALL FOR SUPPORT
BE POSITIVE, ENEGETIC
ALWAYS PUT YOUR AUDIENCE IN THE CENTER
WELL DESIGNED BRAND IDENTITY
17
STUNNING, AWESOME HANDOUTS AND FLYERS
18
STUNNING, AWESOME HANDOUTS AND FLYERS
STUNNING, AWESOME HANDOUTS AND FLYERS
THEY Selects what to give “Attention & Support” to.
POST-CAMPAIGN ACTIVITIES
RECORD EVERY KEY MOMENTS AND PERSON
News Release
Press Conference
Radio Spot
TVC
Poster and Flyer
Special Interview
Contest
Reality Show
Media Tour: Winner
1 2 3 4 5 6
BE CREATIVE IN TIME AND RESOURCE MANAGEMENT
BE COMPOSED AND ORGANIZED
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