Intercontinental hotels group, International Business
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- 1. INTERCONTINENTAL HOTELS GROUP GUATEMALA By: Daniela
Caballeros Foundations of International Business Summer A
- 2. COMPANY Company name: InterContinental Hotels Group Overview
of company: InterContinental Hotels Group also known as IHG is
ahotel company that is established worldwide. They have more hotel
rooms than anyother hotel company in the world. They consist of
661,000 rooms in over 4,500 hotelsin almost 100 different countries
worldwide. InterContinental Hotels Group operatenine hotel brands:
InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn,
HolidayInn Express, Staybridge Suites, Candlewood Suites, and EVEN
Hotels andHUALUXE Hotels and Resorts. Their stated goal is We want
to grow by makingour brands the first choice for guests and hotel
owners.(InterContinental Hotels Group (2012)
- 3. INTERCONTINENTAL HOTELS GROUP Headquarters: IHG is made up
of three operating regions: Europesregion is in West Midlands, UK,
Americas is in Salt Lake City, Utah, USAand Asia, Middle East and
Africa region is in Shanghai, PR China. Products: IHG operates
hotels worldwide through franchising,managing on an owned or leased
basis.(InterContinental Hotels Group (2012)
- 4. INTERCONTINENTAL HOTELS GROUP Financial information: IHG is
in leadership 13 of top 20 markets aroundthe world, accommodating
over 153 million guests annually. IHG is listed on Londonand New
York stock exchanges and their revenue for 2011 was $20.2 billion.
Revenue ($m) Americas $830 Europe, Middle East and Africa $405 Asia
Pacific $216 Greater China $205(InterContinental Hotels Group
(2012)
- 5. INTERCONTINENTAL HOTELS GROUP Global locations:4,500 hotels
in almost 100different countriesworldwide.
- 6. INTERCONTINENTAL HOTELS GROUP Overview of global strategy of
company: Mission: Our strategy is to build the hotel industrys
strongest operating system focused on the biggest markets and
segments where scale really counts. Using insight to make their
brands the first choice for guests Delivering consistent customer
experiences Generating excellent returns from their hotels
- 7. INTERCONTINENTAL HOTELS GROUP Improving hotel revenue by
encouraging guest visits. Improving the efficiency of their hotels
and operating processes. Putting their market scale and knowledge
to good use. Using their worldwide scale and experience to convert
more hotels toIHG brands. Making the most of their global
presence.guests choose brands they know when they travel.
Strengthening their organization.
- 8. INTERCONTINENTAL HOTELS GROUP Investing in people and
ability to do business. Building strong partnerships within their
own company and withtheir owners across the world.
- 9. POTENTIAL COUNTRY OF BUSINESS Name of Country: Guatemala
Overview of country: Guatemala is located in the northernmost part
ofCentral America broadening Mexico, Belize, Honduras and El
Salvador. It hasthe size of 108,890 sq. km. which is about the size
of Tennessee. The capital ofGuatemala is Guatemala City. It is
known for cool highlands, tropical areasaround the pacific and
Caribbean coasts and tropical jungle in northernlowlands. Guatemala
was once populated by the Mayan civilization but wasconquered by
the Spanish in 1524 and became a republic in 1839.(US Department of
State. (2012)
- 10. GUATEMALA Population: (2011 EST.) 14.7 million Annual
population growth rate(2011 est.): 2.4%. Wealth:Real GDP (2011
est.): $26.5 billion.Real GDP growth (2011 est.): 3.8%.Per capita
GDP (2011 est.): $5,033. Political situation: Constitutional
democratic republic(Forbes.com (2012)
- 11. GUATEMALA Economic situation: The wealthiest 20% of the
population consumes 51% ofGuatemalas GDP. As a result, about 51% of
the population lives on less than $2 aday and 15% on less than $1 a
day. Culture:Ethnic groups: Mestizo (mixed Spanish-Indian),
indigenous. Religions: RomanCatholic, Protestant, traditional
Mayan. Languages: Spanish, 24 indigenous languages (principally
Kiche, Kaqchikel,Qeqchi, and Mam).(US Department of State.
(2012)
- 12. STRATEGY Find popular tourism spots in Guatemala.
Penetrating the Market. Look for opportunistic free standing
buildings to renovate anddevelop according to the location.
Emphasize on accommodating foreigners to come stay at the
newhotels.
- 13. STRATEGY Have hotels get involved in the community they are
in. Develop marketing strategies to promote new hotel locations.
For example: TV commercials. Find outstanding staff to employ at
new locations.
- 14. STRATEGY Adjust pricing rates to the specific areas to make
sure the rates arecompetitive. Incorporate hotel activities that
will allow guest to enjoy thesurrounding city and tourist spots.
Example: volcano climbing, ziplining, jungle excursions, excavating
in Mayan ruins.
- 15. CHALLENGES: Finding well developed personnel to deal with
many differentpeople at the same time. Ensuring that there is a
well established hotel security. Making sure that the hotel rates
satisfy each and every customer.
- 16. CHALLENGES: Making sure hotel activities do not interfere
with local businesses. Developing building that will withstand the
different climatesaround the country. Having employees that can
speak all major languages- Spanish,English, German, French,
Italian, Swiss, etc.
- 17. CHALLENGES: Finding innovative ways to show people the area
in newways. Making sure the hotel does not negatively affects the
localpopulation and cultures.
- 18. KEYS TO SUCCESS Being proactive Being innovative Being
compassionate Being productive Being environmentally conscious
- 19. KEYS TO SUCCESS Being competitive Being helpful Being
culturally conscious
- 20. REFERENCES Forbes.com (2012). Best Countries For Business
#91 Guatemala. Forbes.com.
06/20/2012.http://www.forbes.com/lists/2011/6/best-countries-11_Guatemala_CHI093.html
InterContinental Hotels Group (2012). Overview of InterContinental
Group. InterContinentalHotels Group. 06/20/2012.
http://www.ihgplc.com/index.asp?pageid=2 US Department of State.
(2012). Bureau of Western Hemisphere Affairs. Background
Note:Guatemala. 06/18/2012.
http://www.state.gov/r/pa/ei/bgn/2045.htm Pearson Education (2012).
Guatemala Maps, History, and Geography. InfoPlease .
06/19/2012.http://www.infoplease.com/ipa/A0107596.html