HSMAI

22 RETWEETS19.000 CONTACTS

19 mei 2011Kijkduin

“When it comes to booking hotels,

travelers are significantly less brand loyal than one year ago,

with 39 percent of travelers now faithful to one name

– a significant drop from 59 percent in 2010.”

source: Tripadvisor.

“Social and mobile take off in the

corporate travel world as business

travelers push to find the best deals and

make their trips as convenient as possible,

they are using new and varied channels to

research, book and stay connected on the

road...”Hotel Marketing.com

RONALD VAN DEN HOFF

#SOCIETY30

CONSUMENT

FINANCIALS

PRODUCENTEN

€REGENTEN –QUANGO’S

OVERHEID &POLITIEK

ZOMBIEECONOMY

ZOMBIE BLOOPERS

“WE TRY TO SAVE LABOUR POSITIONS

ON BOARD OF THE TITANIC”.

Peter Sloterdijk, German Philosopher.

“ANYBODY THAT THINKS WE COME OUT OF

THIS RECESSION AND GET BACK TO

BUSINESS AS USUAL IS DEEPLY

MISTAKEN.”Don Tapscott

INTERNET = SOCIAL:WEB2.0 GROUNDSWELL

FREE AGENT – SELF EMPLOYED PROFESSIONAL

“A Knowmad is a nomadic knowledge

worker that is, a creative, imaginative,

and innovative person who can work

with almost anybody, anytime,

and anywhere.”John Moravec

Organizations

Stakeholders

1.0 2.0 3.0

Source: Marco Derksen, Marketingfacts

Communication

SIMPLE, SMART, SHARING & SUSTAINABLE

simple

simple

simple

smart

smart

NYCWAY

smart

sharing

sharing

smart

smart

GEVEN = ONTVANGENSOCIALE STRUCTUURASYNCHRONE WEDERKERIGHEID

WEGGEVEN:WEG=WEG

sustainable

CROWD COLLABORATION

sharing

VALUENETWORK

22 RETWEETS19.000 CONTACTS

22 RETWEETS19.000 CONTACTS

VALUENETWORK

10.000 + downloads

OVERHEID

REGENTEN

PROSUMER

PRODUCENTEN

PROSUMER

INTERDEPENDENTE ECONOMIEverbondenheidduurzaamheidwederkerigheid

Domein vanwaardecreatie

van de SOCIETY30

CO-WORKING CROWDSOURCING

CO-CREATION CROWDFORCINGCOLLABORATIVE PROSUMPTION

VALUE NETWORKS

PROSUMER

PRODUCENTEN

(Y)OURQUEST

TOWARDS SOCIETY30

CONSEQUENCES:

-ECONOMIC LAWS

-DOING BUSINESS

- BEST PRACTISES

-INTERNET FUTURE

1.0 2.0 3.0MASS CO-CREATION COLLABORATIVE CUSTOMIZATION PROSUMPTION

DEVELLOPMENT

COLLABORATIVE LIFESTYLEsustainable

LONG SNOUT

HIGH

LOW

VALUE PERCLIENT

NBRCLIENTS

HIGH

LOW

SALESPERCLIENT

NBR OFCLIENTS

HIGH

PARETO 20-80 RULE

LONG TAIL

FAFA FA

VALUE NETWORKS & VALUE CONSTELLATIONS

LONG SNOUTHIGH

LOWNBR OFCLIENTS

VALUEPER CLIENT

THE M

ESH

MAXSTRATEGY

MAXSTRATEGY

SERENDIPITY

UNEXPECTED RELEVANCE

CHECK IN

MOBILECHECK IN

S2M LAYARLOCATION FINDER .. .

.

“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

Tientjesnet    Gisteren een te gekke avond gehad bij #S2M.

De plek, de mensen, de catering: alles werkt daar samen

om de ervaring te versterken.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

CONTENTCURATION

REAL TIME

ON DEMAND

RELEVANCE

SALES

MARKETING

PR

RESERVATIONS

WEBMASTER

PURCHASING

FOOD & BEVERAGE

DESIGN

TRUST AGENT

TEAMBUILDER

RELEVANCE ANALYST

ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN

BARRIER FIGHTER

CONTENT CURATOR

SIMPLE,SMART, SHARING& SUSTAINABLE

RESULTS

PROFITABILITY3X HIGHER,

SOCIAL CAPITAL NOT EVEN COUNTING

MARKETINGSALES

PRRESERVATIONS

VALUE CHAIN

VALUE NETWORK

3 FTE NOW,

USED TO BE 20!

FROM 2 TO20 S2M LOCATIONSWITHIN THE YEAR

WE ARE GOING INTERNATIONAL!

GLOBAL BRAINMETACORTEX

connectivity of people

connectivityofinformation

PC ERA

WEB 1.0

WEB 2.02000-2010

social web

web OS

Intelligent web

WEB 3.02010-2020

WEB 4.02020-2040semantic web

internet of things

& BEYOND