How to use Google & Social Media to Increase your Online Sales

Google and Social Media - Increase your online Sales

Social Commerce

“Please feel free to Tweet @wvrknight during this session”

Sales Techniques for SME

Warren KnightSpeaker / Author / Consultant

CEO, co-founder of GloopleSpeaker & Trainer F7Social

20 years Retail Experience5 years Social Media

International Business

Social Media for Business

Online store

Ratings &reviews

Peer to peersharing discount

EmbeddedFacebook

store

GroupBuy & FlashSale

Refer a friend

Social integration

Mobile platform

Affiliate network

Production Era

Henry Ford 1920’s

Model “T” Production12.5 hours before 93 minutes afterwardsCost: $825 > $280

Marketing Era

1950’s 1st TV Advert

"It's tingling fresh. It's fresh as ice. It's Gibbs SR toothpaste.”

Brands told us what they

want us to buy

Now Only 14% of us

trust Advertising

78% of us trust our Friends recommendation of a product or

service

SoLoMo Era

Connected 24/7

Our philosophy is to fish where the fish areAdam Brown – Coca Cola 42 Million

“Likes”

Finding Your Customers

Social Media Optimisation

Monitor

Monitor

Mara Hoffmans Swimwear Collection 6.13%

LeighannSays - YouTube

Respond

Amplify

Lead

Lead

Google Drive

Documents

Email

Forms

Talk

Presentations

Drawings

Google Listen

Google Keyword

Google Adwords

You are in control of many features

1.Who can see your Gift advert i.e. where your audience is located

2. The Baby keyphrases that will trigger your advert

3. The Baby advert wording i.e. headline and 2 lines of descriptionwhich specific brands web page your

You need a long-term daily budget and a Maximum Cost-Per-Click (max. CPC) budget e.g daily budget of £20 and max. CPC of, say, 35p - this all depends on how competitive your location is.

Google Analytics

Google Merchant

Google say that this can increase Click

Through Rate by 10%

Google Checkout

Google say that this can increase Click

Through Rate by 10%

Google+

Google+ Local

Google Owns

Picasa

Google Owns

YouTube

Consultancy / Training / Mentoring

Tell us What You

Think