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Increase Sales through Social Media Presentation for GRIP el in Association with White New Age Communications
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Social Media Marketing
GRIP el
Facts about the Earth
• Equatorial Radius = 6,378,206 m
• Area = 510,900,000 sq km
• Equatorial Circumference = 40,075 km
2000 BG
2000 AG Area = Approximates tip of the mouse pointer
Digital Marketing
Marketer Consumer
Push Communication
Pull Communication
Interactive Communication
Banner, Viral, Advertising, Email, SMS
Social Media, Widgets, ORM
SEM, SEO
CONVERSIONS TO SALES
Increase Conversions to Increase Sales
Direct Sales
Search Sales
Influencer Sales
Social Media
Direct Sales through Facebook
•BookMyShow•PVR Cinemas
Direct Sales through Twitter
•Dell• Naked Pizza
Search Sales Effected
Search Sales effected
Influencer Sales
Text
Remixing
I N T E R N E T
- leverage by gathering, "remixing", and pooling brand intelligence
- Consumers have been critically watching, recording, and sharing information on the internet space
- Rev/commented on brand/company blog
- 77% of online shoppers read consumer product reviews and ratings before making a purchase
- 24% of online car shoppers have changed their mind about a vehicle purchase based on social media
- With increasing frequency, consumers are actually controlling, uploading, downloading, filming, recording, circulating, and passing along their own personal encounters with products, services, companies, and brands.
What is happening online?
Influencers on Twitter
Reviews
I will not go buy THAT product
Forum
Friends on Facebook
Influencer Sales
• Online conversations are dynamic (users generate text/image/video) and are influential
• Bad news travels and support for the same travels faster
• You cannot control the message in cyberspace, you can neutralize the effect
12
SOCIAL MEDIA USER
Social Media Interactions
Social Media Interaction
Social Media Interaction
Social Media Interaction
Architecture of Participation
Source: The Long Tail, Chris Anderson, Pg 84
Understanding Indian Social Media Internet User
(Source: Forrester)
SOCIAL MEDIA OPPORTUNITIES
Identify?
Social Media Starfish
Source: Robert Scoble
In 2007
Social Media Starfish
In 2009
What Next?
Get Social through Interactivity on New Medium
What do you need?
Concept
Content
Contests
Engaging
New
Dev
elop
Con
tent
fo
r Soc
ial M
edia
Gratification
In L
ine
Bran
d Pe
rson
ality
Bran
d Pe
rson
ality
Pe
rcei
ved
and
Crea
ted
Merchandise
Inte
racti
on
What do you need?
Virality
Searchable
Talkability
Increase in Sales
Known to Influencers
Recommendations
Interaction
Moksh Juneja Founder, Avignyata Inc.Associate, White New Age MediaMobile: +91 9322121170Email: [email protected]
Thank YouWebsite: http://www.avignyata.com
