How To Create Training Videos For Your Business

HOW TO CREATE TRAINING VIDEOS FOR YOUR BUSINESS

• What is screen capture recording?

• Why and when to use screen capture recording

• Creating your training slides

• Screen recording your slide presentations

• Considerations: HD/screen size/format

• Extras: Animations/zooms/captions

• Simple tool: Jing

• Simple tool: ScreenCast-o-Matic

• Pro tool: Camtasia

• Editing basics: Top & tail/split track/levels

• Fade to blacks

• Intro and outro panels

• Screenshots and copyright cleared images

• Hosting your videos

• Advanced strategies

Coming up today …

What Is Screen Capture Recording?

A screen shot (sometimes called a screen capture) is an image of

a computer desktop that can be saved as a graphics file. Various

programs are available for creating screen shots, but it is easy to do

without any special program.

Source: http://whatis.techtarget.com/

This can be done with still images and/or video, live or

recorded, with voice/music/effects or without.

What It Looks Like

What It Looks Like

What It Looks Like

Why & When To Use Screen

Capture Recording

• For training videos

• For sales videos

• For ‘how to’ guides

• For staff induction

• For systemising business processes

• For software/product demos

• For live/recorded webinars

• For helpdesk/support services

• Any more to add?

Green Screen/Personal Video

• Recorded against a green screen

• Background is added in editing

• Use of autocue

• The barriers to entry are higher

• The cost is higher

• We hired a TV studio to make our first set of videos

• Tip: Record a batch lot, bring in lots of changes of clothes

• You don’t need a green screen, but make sure that your

shot is framed nicely

• Use radio microphones, don’t be ‘off-mic’

• You can just record directly into your webcam

• Use front lighting to avoid ‘bags under the eyes’ syndrome

http://www.easyprompter.com/ http://www.cueprompter.com/

Auto Cue

Sizing Matters!

Use Widescreen (16:9) format slides

• OpenOffice.org

• Means you don’t have to pay for Powerpoint if you don’t

have it already ... works exactly like Powerpoint

• Also try: Google Drive

Creating Slides

• Slideshare & Authorstream

Allow you to share the slides from your webinar

presentation and make them available to your webinar

attendees straight afterwards

Creating Slides

http://www.slideshare.net/

http://www.authorstream.com/

Both of these services drive amazing free traffic

for you and help to build your expert status

Note: Slideshare now links directly to LinkedIn

Creating Slides

Note: Slideshare now links directly to LinkedIn

Creating Slides

Use screenshots to make your presentation

clearer!

Creating Slides

Creating Slides

Offers a free trial at

http://discover.techsmith.com/try-snagit/

My Favourite!

• Snagit is my preferred tool

• I use the paid version virtually every day

… that’s how much use it gets!

• It’s how I get those torn edges on my

slide images

• I use it a lot with my social media shares

• Try the full version for free at

https://www.techsmith.com/download/s

nagit/

• I have created a video tutorial and web

guide at http://paulteague.com/Screen

Creating Slides

http://paulteague.com/CES http://paulteague.com/AWE

Creating Slides

Creating Slides

I use this technique all the

time in my presentations,

on my blog and in my social

media posts.

Copyright Cleared Images

• I use – and prefer – fotolia.com

• Don’t just help yourself to online images …

remember copyright!

• Beware of Getty images – they take action

against people who use their images without

paying

• Other sites I have used are

http://www.istockphoto.com/ and

http://www.dreamstime.com/

• Many other sites are available

• Avoid using free images – they’re usually

horrible!

• http://canva.com is free

• You may pay $1 if you use their images or

premium fonts

• It’s ‘drag and drop’ simple

• Use it to create ready-sized social media

headers, Facebook ads, Kindle covers and

many more options

• This is an amazing tool!

• I have created a video tutorial and web

guide at http://paulteague.com/CNV

Canva.com

I have created a video tutorial and

web guide at

http://paulteague.com/CNV

Canva.com

Record/Edit Audio

• Audacity is free

• It’s very widely used by people

who work online

• It’s not my favourite, I prefer to

record and edit into Camtasia

FREE: Jing

What It Looks LikeFor images and short videos

FREE: CamStudio

Beware!

It’s free, but they’ll try to sneak

in horrible browser hijackers

and other evil things

Uncheck the box and click the

Decline button!

• Records an AVI file

• You still need to edit it!

• A bit dodgy to use, but it works!

What It Looks Like

FREE: Screencast-o-MaticYou can make up to 15 min recordings with the free version

What It Looks Like

FREE- £62: Movavi

What It Looks Like

FREE & Paid: TinyTake

You can make up to 5 min recordings with the free version

What It Looks Like

£210: CamtasiaMy favourite and the best (in my opinion!)

What It Looks Like

What It Looks Like

Sizing Matters!

240p: 426x240 (16:9)

360p: 640x360 (16:9)

480p: 854x480 (16:9)

720p: 1280x720 (16:9)

1080p: 1920x1080 (16:9)

1440p (2k): 2560x1440 (16:9)

2160p (4k): 3840 x 2160 (16:9)

Video Format

• I record in mp4 format

• However you process your videos, they

should be responsive ie re-size

automatically on mobile devices and

tablets

• I don’t use AVI or WMA

Captions

YouTube Camtasia

Overlay text explanations to make your video clearer/accessibility

Zooms

YouTube Camtasia

Zoom in on details or specific areas of the video

Annotations

YouTube Camtasia

Add speech bubbles, arrows, labels, notes etc to your video

Transitions

YouTube Camtasia

Add movement effects to your videos

Top & Tail

YouTube Camtasia

Trimming the beginning and end of your video

Split Track

YouTube Camtasia

Advanced: Allows you to extend frames and cover up mistakes/timing issues

Levels

YouTube Camtasia

Adjust the volume if you’re too loud or too quiet/add music tracks without drowning speech

Fade To Black

YouTube Camtasia

Tip: Don’t use them on sales videos, use a CTA (Call To Action) instead i.e. Check out my blog at http://myblog.com

Colour fade only

Intro and Outro PanelsTip: Use Canva to create panels exactly the same size as your video

Intro and Outro PanelsCanva will make your intro and outro panels look really professional

I really don’t recommend

using built-in microphones for

webinar presentations, even

though they will work fine.

At the very least, spend £5 on

an external analogue

microphone from Logitech.

Microphones

Built in microphones

and headsets are very

practical for live

presentations.

They can be a bit

noisy though, so use

with care.

Microphones

This is the Blue Microphones

Snowball Omnidirectional

Cardioid USB Microphone,

which costs £60 on Amazon.

It’s a good mid-range option to

use if the price of the Pro

models makes you shudder!

Microphones

This is the microphone that I have used

for 5 years.

It’s the Audio-Technica 20 Series

AT2050 microphone, and costs £165

on Amazon.

Although I love this microphone, I

probably wouldn’t buy it nowadays.

Microphones

This is the Blue Microphones

Yeti USB Microphone, which

costs £95 on Amazon.

This is one of the most

popular webinar/podcast

microphones used by internet

marketers.

Microphones

This is the RØDE Podcaster

Dynamic Large-Diaphragm

Microphone with USB

Connection for Mac and PC.

It costs £135 on Amazon, and

is the latest Pro microphone

of choice for podcasters and

webinar hosts.

Microphones

Hosting Videos

Whatever you do, don’t place video on your

own hosting account!

You’ll burn up your available bandwidth in

no time at all and you’ll probably end up in

breach of your hosting T&Cs.

It might also end up costing you a lot of

money

Hosting VideosRecommended for beginners

Hosting VideosMore professional than YouTube

This is where I host my videos, but it’s

advanced – seek advice first!

Advanced Strategies

Advanced Strategies

• eZs3 is a good way of hosting

videos on Amazon S3 without

all the tech and geekery

• It’s widely used, but not my

preferred service

Advanced Strategies

For the presentation slides and more

information and resources about

training videos:

http://paulteague.com/videos1

Next Steps …