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online branding and selling
A Quick Guide to Digital Marketing
what is digital marketing?
great products digital media Happy Customers
questions we need to answer
1. What will this medium do
to my brand?
2. What is the role of this
program to my brand?
3. What do I get out of this?
what the experts think
The new information technology, Internet
and e-mail, have practically eliminated
the physical costs of communications.
Peter Drucker
what makes digital marketing different?
personal computers mobile devices
what are the online marketing tools?
product life cycle
how to mea$ure
common kras and kpis
• Traffic• Revenue• Conversion• Subscribers• Fans• Followers• Click Through Rates (CTR)
how online marketers bill their clients
•CPC•CPM•CPA
case study
online branding and selling
A Quick Guide to Digital Marketing
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