Hira pirzada 1

Jafferjee’s Jafferjee’s & &

HubHub

Presented by:Hira Ahsan Pirzada

Ammar AhmedHira Haroon

Introduction125 years

Exquisite

best

Versatile

Genuine

Exclusive

Beauty

IntroductionOver a century

Exquisite

best

Versatile

Genuine

Exclusive

Beauty

Product range

• Ladies Hand bags • Assorted wallets• Lipstick cases • Jewelery cases • Tie cases• Office accessories• Writing portfolios• Travel accessories• Key fobs • Key cases• Jotters/memos• Credit card cases• Cell phone cases etc• Garments (jackets, belts)

• Assorted wallets• Travel accessories• Office accessories• Ladies Bags• Key Cases• Garments (jackets, belts)

Analysis

Company AnalysisCompany Analysis

Product QualityProduct Quality•Types of leatherTypes of leather•Leather importsLeather imports•Quality segmentationQuality segmentation

Company AnalysisCompany Analysis

Product DesignProduct Design

Company AnalysisCompany Analysis

Product WarrantyProduct Warranty

Company AnalysisCompany Analysis

Return policyReturn policy

Company AnalysisCompany Analysis

Repair and Repair and maintenancemaintenance

Company AnalysisCompany Analysis

Product Product customizationcustomization

And added servicesAnd added services

Consumer analysisConsumer analysis

Branded Leather Products

non user s, 12.50%

user s, 87.50%

Products usually used

usage, 50.00%

usage, 57.50%

usage, 7.50%

usage, 5%

usage, 2.50%

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

usage 50.00% 57.50% 7.50% 5% 2.50%

wallets bags jackets belts shoes

Awareness About Hub Leather And Jafferjees

No, 3.00%

Yes, 97.00%

Brand Preferences

Hub leather, 25%

Jafferjees, 62.50%

preferences about J aff er j ees

convienience2%

indifferent6%

expensive6%

durability8%

loyality6% designs

8%

quality14%

good collection6%

friendly staff2%

brand name22%

it is good6%

no responses14%

pr efences about hub l eather

I like it its good11%no response

11%

loyality11%

brand name11%

quality11%

resonable price11%designs

11%

variety23%

20%30%

80%

70%

0% 0%0%

10%

20%

30%

40%

50%

60%

70%

80%

delight satisfied dissatisfied

degree of sat isfact ionjafferjees Hub

q770%

76%

40%

68%

40%

44%

0%

8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

quality durability design w arranties

basis of prefernce

HUB jaffeerjees

70%

48%

0% 0%

30%

52%

0%

10%

20%

30%

40%

50%

60%

70%

High price Low price Reasonable price

consumer percept ion about pr ice

Hub jafferjees

64%60%

36%40%

0%

10%

20%

30%

40%

50%

60%

70%

Yes No

usage of af ter sal e services

jafferjees Hub

50%

72%

50%

28%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No

customizat ion of product

hub jafferjees

ConclusionConclusion

company policies company policies outletsoutletsservices and staffservices and staffcustomer attraction and market customer attraction and market sharesharecustomer satisfaction and customer satisfaction and loyaltyloyalty