Google Analytics: How to Navigate Your Access

Loggin

g Into

Goo

gle

Analyt

ics

1) Go to google.com/analytics

2) Log into YOUR Google email that has access to analytics (you’ll be taken to the ‘home’ tab).

3) Click on view level (you’ll be taken to the ‘reporting’ tab).

Account

Property

View

Google

Anal

ytic

s

Overv

iew

Home tab: takes you to the list that you have analytics access to

Reporting tab: takes you to reporting for any access you may have

Admin tab: access to admin features

To add a user (if you have enough permission via GA):

1) Go to admin tab

2) Click on ‘user management’ under the Account level

3) Scroll to the bottom & type in the e-mail address.

4) Choose the level of permission.

5) Click ‘add.’

Date selection in upper right corner.

Option to compare:

- Custom (specific dates you choose)

- Previous period (same amount of days as selected dates, just in the period directly prior)

- Previous year (same time frame of year previous)

Annotations: show what you and other admins did to your site on specific days

Left side navigation pane

Real time: current things happening on website

Audience: information about the people coming to

your website

Acquisition: how people came to site

Behavior: how people are engaging with your

site/content

Conversions: did people perform the desired action on your website

Leve

l 1:

What

to

look

for

Audience Overview

Audience Mobile Overview

Acquisition Traffic Source/Medium

Leve

l 2:

What

to

look

for

Audience Overview

Audience Demographics Overview

Audience Interests OverviewAffinity: higher in purchase funnel

In-Market: lower in purchase funnel, almost at end

Other: more granular categories

Audience Mobile Overview

Acquisition Traffic Source/Medium

Conversions Goals Overview Source/Medium

Conversions Goals Goal URLs

Conversions Goals Multi-Channel Funnels Top Conversion Paths