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Loggin
g Into
Goo
gle
Analyt
ics
1) Go to google.com/analytics
2) Log into YOUR Google email that has access to analytics (you’ll be taken to the ‘home’ tab).
3) Click on view level (you’ll be taken to the ‘reporting’ tab).
Account
Property
View
Anal
ytic
s
Overv
iew
Home tab: takes you to the list that you have analytics access to
Reporting tab: takes you to reporting for any access you may have
Admin tab: access to admin features
To add a user (if you have enough permission via GA):
1) Go to admin tab
2) Click on ‘user management’ under the Account level
3) Scroll to the bottom & type in the e-mail address.
4) Choose the level of permission.
5) Click ‘add.’
Date selection in upper right corner.
Option to compare:
- Custom (specific dates you choose)
- Previous period (same amount of days as selected dates, just in the period directly prior)
- Previous year (same time frame of year previous)
Annotations: show what you and other admins did to your site on specific days
Left side navigation pane
Real time: current things happening on website
Audience: information about the people coming to
your website
Acquisition: how people came to site
Behavior: how people are engaging with your
site/content
Conversions: did people perform the desired action on your website
Leve
l 1:
What
to
look
for
Audience Overview
Audience Mobile Overview
Acquisition Traffic Source/Medium
Leve
l 2:
What
to
look
for
Audience Overview
Audience Demographics Overview
Audience Interests OverviewAffinity: higher in purchase funnel
In-Market: lower in purchase funnel, almost at end
Other: more granular categories
Audience Mobile Overview
Acquisition Traffic Source/Medium
Conversions Goals Overview Source/Medium
Conversions Goals Goal URLs
Conversions Goals Multi-Channel Funnels Top Conversion Paths