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Covers blogging and content strategy to help you write blog posts designed to reach your audience, get attention and passed on to others.
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Go Blog Yourself!
Writing Your Blog Posts with Pen in Hand and
SEO In Mind
Stoney deGeyter@StoneyD
Target Audience
Areas of Interest
Needs to be Met
Business
Students
Hobbyists
Education
Information
Ideas
Strategy
Direction
Community
Know who’s looking
Specific Desires
ImmediateConcerns
Broad Topics
Know what they want to see
Have a good pick-up line
Compelling content
Speak the language
Scannable
Bullet Points
Bolds and italics
Reveal the good stuff
Be easy on the eyes
Keep them interested
Inform
How to… Ways to… Ideas for… News about… Recent events?
Ask QuestionsWho? What? How? When? Where? Why?
Appeal To NeedsExpose Need State Solution Provide Benefits
Grab Attention
Give them more than they came for
No stuffing Need, Value, Desire
Do it right and do it again
Proof and rewrite Integrate keywords
Thank You!PolePositionMarketing.com
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