Gambero Rosso Unisob Master Class Live Blogging

how to create a WP blogcome creare un blog WP class exercise / site clinic

massimo burgio global search interactive / sempo

8 marzo 2011università degli studi suor

orsola benincasa, napoli

Live blogging session at a university Master classThis presentation is the step-by-step report of a live blogging session I did at the University of Naples UNISOB www.unisob.na.it for the Master of Gambero Rosso www.gamberorosso.it.

During the class the students proposed some food blogging themes, we picked one, and I went from scratch through all steps of the blogging process, from strategy and keyword/competitive analysis to tech implementation, optimization and publishing. The result is the blog (built with a free template, no customized CSS) www.cucinasensuale.it.

The students had two weeks to create their own blog on the topics they proposed. The second full day class at the master is a site clinic where the students' blogging efforts will be assessed. Cool “homework” format for a workshop, my idea. The students loved it.

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

about this presentation

Live blogging in classe per Master universitarioQuesta presentazione riporta step-by-step tutte le operazioni di una sessione di live blogging che ho tenuto a Napoli presso l’università UNISOB www.unisob.na.it per il Master del Gambero Rosso www.gamberorosso.it.

Durante la prima giornata di lezione gli studenti hanno proposto dei temi per blog enogastronomici, ne abbiamo sorteggiato uno, ed io ho realizzato da zero tutti gli step del processo di blogging, da quelli strategici e di keyword/competitive analysis fino all’implementazione, ottimizzazione e publishing. Il risultato è il blog (costruito con un free template, senza customizzazione dei CSS) www.cucinasensuale.it.

Gli studenti hanno avuto due settimane di tempo per realizzare il loro blog sui temi individualmente proposti. La seconda giornata di lezione è dedicata ad una “site clinic session” per analizzare i risultati delle attività di blogging degli studenti. Nuovo formato workshop con “compiti a casa”, da una mia idea idea. Agli studenti è piaciuto.

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

note sulla presentazione

strategy• Topic / focus• Keyword analysis• Keywords Competitive Analysis• Editorial strategy• Domain registration

blogging• Set-up web platform• Templates, plugins + widgets• Content + content optimization• Web analytics

promotion• RSS feeds • Technorati, Google Blogs• Blogosphere• Facebook

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: recap steps

strategy• Topic / focus• Keyword analysis• Keywords Competitive Analysis• Editorial strategy• Domain registration: www.cucinasensuale.it

register your domain at:• aruba.it (suggested for Italy)• register.it / register.com• wordpress.com• ...

don’t forget:• hosting Linux• database MySQL• emails + back-up

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: strategy + domain

blogging• Set-up web platform• Templates, plugins + widgets• Content + content optimization• Web analytics

wordpress set-up• start an account at Wordpress.com • download latest WordPress version (zip)• unzip WP on your desktop• change parameters of wp-config-sample.php file (see next slide)• rename the wp-config-sample.php file as wp-config.php• use an FTP tool to upload all file on server for the new domain• digit the blog’s URL in a browser• follow the “5-minute WP installation” instructions• login to your blog

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: set-up wordpress

blogging step by step: wp-config file

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

NOTE: WP authentication code, database name and password, server address, google analytics user code, aruba.it access and other personal data have been blinded in this presentation for security reasons.

blogging step by step: wp-config file

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: wp-config file

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: ftp files to server

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: WP installation

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: welcome to your blog

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: dashboard clean up

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging• Set-up web platform• Templates, plugins + widgets• Content + content optimization• Web analytics

blog design• choose and download a WP theme• import and install the new blog theme / template• alternatively, customize your own design with CSS

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: blog customization

blogging step by step: choose your template

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: choose your template

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: template installation

blogging step by step: static pages

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

pages• bloggers / authors• contacts• more (applications, tags, reviews, etc)

blogging step by step: categories + permalink

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: widgets installation

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: plugins installation

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: plugins settings

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: google analytics

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: burn your RSS feeds

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: optimize RSS feeds

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: ping your blog + feeds

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: WP settings

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: let’s start blogging

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

blogging step by step: choose your images

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

images• search google images for keywords, also in other languages• photobucket, flickr, ...• remember not to use images protected by copyright

blogging step by step: embed media

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

welcome to cucinasensuale.it

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

strategy• Topic / focus• Keyword analysis• Keywords Competitive Analysis• Editorial strategy• Domain registration

blogging• Set-up web platform• Templates, plugins + widgets• Content + content optimization• Web analytics

promotion• RSS feeds • Technorati, Google Blogs• Blogosphere• Facebook

Massimo Burgio, Global Search Interactive @ www.globalsearchinteractive.net More presentations available at www.slideshare.net/massimoburgio

last step: blogosfera + reti sociali

massimo burgioglobal search interactive / sempowww.globalsearchinteractive.net www.sempo.orgmassimo@globalsearchinteractive.netfacebook.com/massimoburgiotwitter.com/massimoburgiolinkedin.com/in/massimoburgioslideshare.net/massimoburgio

adesso tocca a voi! se avete bisogno, contattatemi

grazie / thanks