From GivingTuesday to Tax-time: 5 Free Promotional Opportunities

From GivingTuesday to Tax-time:

5 Free Promotional Opportunities

CanadaHelps is a non-profit social

enterprise serving charities and donors.

CanadaHelps is a charity that helps charities. We ensure all Canadian charities – most

notably the smallest ones that need it the most – have access to the online fundraising tools,

technology, and education they need to succeed. Because we’re a charity, our fees are a

fraction of those of the for-profit alternatives.

For donors, we offer a one-stop shop for supporting any registered Canadian charity online.

CanadaHelps makes giving easy. Easily explore and discover new causes. Give once or

monthly, donate securities, or increase your impact fundraising for charity. Enjoy instant or

anytime access to all your charitable tax receipts.

At a glance: Trusted for over 14 years, almost 16,000 charities rely on our non-commercial

online fundraising platform and nearly 1 million Canadians have given using CanadaHelps.

We have a spotless record for safe and secure payment processing and instant tax receipting

and operate on less than 1.8% of donation revenues.

Agenda

• About CanadaHelps

• Join the GivingTuesday Movement

• Promote charitable gifts in the new CanadaHelps Gift Guide

• Get your free tax-time assets for your end of year holiday appeal

• Partnering with PayPal to increase impact

• Share your GivingTuesday story with Giving Life

• Need more promotional support?

Join the

GivingTuesday

Movement!

A National Day when Canadians, charities and

businesses come together to celebrate giving.

• A day for the soul the Tuesday right after two massive

days of commerce: Black Friday and Cyber Monday.

• Over 1,300 partners joined the movement!

• Mass media coverage: over 42M media impressions

• 169% increase in donations through CanadaHelps:

225% increase for participating charities!

Join Canada’s 2nd GivingTuesday

this December 2, 2014.

Become an Official

GivingTuesday Partner

Join Canada’s 2nd GivingTuesday this December 2, 2014.

Become an Official

GivingTuesday Partner

1. Go to

GivingTuesday.ca

2. Become an Official

GivingTuesday

Partner by filling out

the short form.

3. Search for your

charity and click

your charity profile.

4. Leverage your

GivingTuesday

donation page by

using its URL.

Promote your GivingTuesday

Initiative on CanadaHelps

Help donors and media discover your GivingTuesday initiatives!

It’s Easy! • Sign into your CanadaHelps

charity account.

• Go to the Edit Profile section

and create a new campaign

or edit an existing one.

• When prompted, select

“GivingTuesday” from the

Campaign Type drop-down

menu.

Encourage your Supporters to

Fundraise for your Cause

www.canadahelps.org/en/fundraise/

Join the #GivingTuesdayCA

Conversation on Social

• On December 2nd, use social media to thank your

donors, volunteers and supporters. Let them know

how they made a difference this year.

• Ask your supporters to help spread awareness about

your cause and GivingTuesday. Post lots of shareable

content that they will want to share online.

• Engage your supporters by asking them to share

stories with you about why they give or why your

cause matters to them. Make it more fun by asking

them to submit #UNselfie photos.

• Let your followers know how they can support you this

GivingTuesday. Tell them about your volunteer

opportunities, GivingTuesday initiatives and

campaigns, fundraising pages, etc.

Inspire Donors with

Charitable Gifts

Join Canada’s 2nd GivingTuesday this December 2, 2014.

The CanadaHelps Gift Guide: A Top-Destination for Donors this

Holiday Season

It’s Easy!

• Sign into your CanadaHelps

charity account.

• Go to the Edit Profile section

and create a new campaign

or edit an existing one.

• When prompted, select the

appropriate charitable gift

amount from the Campaign

Type drop-down menu.

Tips:

• Add gifts that work all year

around.

• Don’t add a fundraising goal or

campaign end date if you want

your page to work all year

around.

• Include the gift amount as a

suggested donation and

describe it using the impact

statement feature.

Join Canada’s 2nd GivingTuesday this December 2, 2014.

The CanadaHelps Gift Guide: A Top-Destination for Donors this

Holiday Season

Ready-to-go Graphics and Messaging

for your End-of-Year Tax Appeal

Get your tax-time toolkit! December 31st alone accounts

for over 5% of annual

donations made using

CanadaHelps!

Partnering to Increase Impact

This December, PayPal will match 1% of

donations made to any registered charity

through CanadaHelps when using a PayPal

account.

Let your supporters know about this opportunity to help

motivate them to donate.

Share Your Story

The holiday season is the perfect time of year to share

inspirational stories and connect with each other. From

GivingTuesday to New Year’s celebrations, there will be

many special moments to capture and share with

Canadians.

Share your story with the Giving Life community.

To submit your story:

-Go to: http://givinglife.canadahelps.org

-Click any blog post and then scroll to the bottom of the page

and click Learn More below Share Your Giving Story.

5 Stories will be

shared in our

Holiday email to

250K+ Canadians!

Need more promotional support?

Watch charity training webinars on our Vimeo channel:

www.vimeo.com/canadahelps

Watch the CanadaHelps GivingTuesday webinar series at:

http://bit.ly/GTCghCH

www.CanadaHelps.org

403 – 173 John Street

Toronto, ON M5T 1X4

1-888-787-4264

Cindy Younan

Manager, Charity Marketing

communications@canadahelps.org

Thank you!

Contact me with any questions.

www.vimeo.com/canadahelps

www.twitter.com/CharityLifeCA

www.twitter.com/CanadaHelps

www.facebook.com/canadahelps