Film Marketing

‘film marketing is the art and science of convincing consumers

to buy movie tickets.’

The marketing department is responsible for creating and implementing a effective film campaign normally using

different media forms for example film teasers & trailers, printed

press, television, internet (viral marketing), radio

In average a distributor company may spend half of

production cost on marketing, average spend $35.9 (major Hollywood film)

Opening weekend sales- indicator of the ‘buzz’ created for the

film

Each film needs a tailored campaign specific to the target

audience

A short timeline showing some of the process of how films are

marketed.

Commercial Director- Specialized in producing the videos used for marketing the film.

Marketing Executive- That creates/develops the campaign- planning, advertising, PR, events, partnership etc.

Marketing Assistant- Researching new markets, status reports, audience feedback, sales prospects

Social Media specialist- Create, promotes and manages social media accounts relating to film

Major conglomerates have a their own

marketing sectors within the company

umbrella

There are film marketing companies as

well.

The Film Agency- “A marketing solution

created for producers, sales agents and

distributors across the world”.