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Digital Culture
A key for business succes in a digital world…
Value creation
The Business Model Canvas helps you create value for your business
The Business Model Canvas helps you create value for your business
The External Environment describes the space where you create
The External Environment describes the space where you create
The Business Model Canvas helps you create value for your business
The Value Proposition Canvas helps you create value for your customer
CANVAS
CANVAS DESIGN
CANVAS DESIGN TEST
CANVAS DESIGN TEST
CANVAS DESIGN TEST EVOLVE
zoom into the value proposition
YOU are a (the) customer think (act) like one
“The focus should be on what jobs customers are trying to get done.” – Tony Ulwick
Customer
Job to be done
Customer
Job to be done
Value Proposition
Value Map Customer Profile
FIT
Value Map Customer Profile
Create Observe
FIT
Value Map Customer Profile
Create Observe
FIT
Value Map Customer Profile
Create Observe
The story how you create value for your customer
1 Customer Value
2 Value Map
3 FIT
CANVAS
1 Customer Jobs
What customers are trying to get done in their work and life
CANVAS
1 Customer Pains
Describe bad outcomes, risks and obstacles related to customer jobs
CANVAS
1 Customer Gains
Describe the more or less expected benefits the customer is seeking
CANVAS
2 Products & Services
All the list of products and services a VP is build around
CANVAS
2 Pain relievers
Describe how your product or service kill or alleviate customer pains
CANVAS
2 Gain creators
Describe how your products and services create customer gains
CANVAS
3 FIT
CANVAS
FIT
FIT
Value creation
It’s a VUCA world
Volatility
Uncertainty
Complexity
Ambiguity
Rate of change
Volatility
UncertaintyUnclear about the present and the future
ComplexityMultiplicity of key decisions factors
AbiguityLack of clearity about the meaning
Change your model to
survive in the VUCA world
Today everybody has the ability to disrupt your business model
Get out of the tunnel …
Get out of the tunnel …
“There is a market for about 5 computers”Thomas Watson, founder and chairman of IBM (1943)
“The telephone is an amazing innovation but who will ever use it.” Rutherford B. Hayes, American president (1875)
Get out of the tunnel …
“The development has been so remarkable that we don’t expect any improvements in the future .”German car manufacturer (1914)
Get out of the tunnel …
Disrupt or be disrupted!
Digital Culture
Inspired by Winners & Loser – Kieran LewisBuckinghalshire New University Business Model Generation – Alexander Osterwalder Trendwatching.com FaberNovel.comZappos.Com Digitalbusinessmodelguru.com (analysis-of-amazon-business-model) …women in high heels …YouTube …The Next Web…U2 360 …
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