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Class number 3 of the Fall Semester session of Intro to Social Media at Huntington University.
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Changing The Conversation
9.8.11 - Fall 2011
Instructor: Andrew Hoffman
Twitter & Facebook
Monday, September 26, 2011
Monday, September 26, 2011
Twitter In Plain English
Video Created by & Links to CommonCraft.com
Monday, September 26, 2011
Background of Twitter
๏Created in 2006 in San Francisco
๏Real-time short messaging service that works over multiple networks and devices. “Micro Blogging”
๏175 Million Registered Users - (Sept ‘10)
๏25 Billion Tweets in 2010
๏95 Million Tweets Per Day
Monday, September 26, 2011
Why People Like Twitter?
๏Simplicity
๏We’re eager to connect with others
๏We long for community & gives us glimpses of that
๏Sharing is Powerful
๏It’s Resourceful
๏Local & Global Reach
๏It’s fast
Monday, September 26, 2011
BP Oil Spill๏@BPGlobalPR
๏Twitter Acct started due to BP’s lack of prompt response
Monday, September 26, 2011
Newark, NJ Mayor - Cory Booker
๏@CoryBooker
๏Extremely active local politician who’s listening & responding
Monday, September 26, 2011
Twitter Trends
http://tweetstats.com/trends
Monday, September 26, 2011
Twitter Trends - August 2011
SoccerJustin BieberBritish RiotsSuper JuniorHurricane Irene
One DirectionJersey ShoreJonas BrothersLil WayneChris Brown
http://news.yahoo.com/top-10-twitter-trends-month-chart-200054049.html
Monday, September 26, 2011
ProfileSearchReTweetingHashtagsLists3rd Party Tools
Review Items
Monday, September 26, 2011
Twitter Profile
Monday, September 26, 2011
Twitter Profile
BACKGROUNDMake sure you have a design
selected.
If you know how to design one, do it. Utilize the space for additional information
First Impressions Matter
Monday, September 26, 2011
Twitter Profile
PROFILEFill it out if you want people to
follow you.
Include your blog URL or website
Be clear, concise, & creative
Monday, September 26, 2011
Twitter Profile
Who To Follow
Follower Ratio
Lists
Similar to You
Navigation
Monday, September 26, 2011
Twitter Search
Search By:- Name- Hashtag #- Keyword
Monday, September 26, 2011
Twitter ReTweeting
Re-Tweeting is the act of sharing the tweet of someone else to all of your followers
MT - Modified Tweet
Re-Tweeting while letting people know you modified the original tweet to make it 140 characters
Monday, September 26, 2011
Twitter HashTags
The Hashtag gives you the ability to give a tweet a notation, create a trend, create a search word, or just add some creative flavor.
#Monday, September 26, 2011
Twitter Lists
Lists give you the ability to catalog the people you follow into manageable subsets.
Monday, September 26, 2011
Twitter 3rd Party Tools
Monday, September 26, 2011
Monday, September 26, 2011
Background of Facebook
๏CEO Mark Zuckerberg๏Co-Founded Facebook in dorm room at Harvard in 2004๏Had a movie made about it
๏750 Million active users - 50% of active users login daily
๏$1.6 Billion in Revenue reported in 1st half of 2011
๏Estimated valuation of $100 Billion - Highly speculative at this point๏$50 Billion at first of 2011
๏70% of users are outside of USA
Monday, September 26, 2011
๏2.7M pics uploaded, 1M links shared and 7.6M “Likes” every 20 Minutes
๏Lady Gaga - Most liked celebrity - 24.7M (Barak only had 17.2M)
๏Relationship Status๏43,460,516 Relationship status changes to “Single”๏3,025,791 to “It’s Complicated”๏28,460,516 to “In a Relationship”๏5,974,574 to “Engaged”๏36,774,801 to “Married”
2010 Year In Review
Stats From Facebook
Monday, September 26, 2011
Data Example
From Facebook Data Team
Monday, September 26, 2011
Data Example
From Facebook Data Team
Monday, September 26, 2011
Chilean Mine Traffic Pattern
Monday, September 26, 2011
Top Status Trends of 2010
Stats From Facebook
Monday, September 26, 2011
Facebook vs. Myspace
November 2010 Unique Visitors
Facebook - 132,665,694to
Myspace - 51,874,016Stats From Compete.com
Monday, September 26, 2011
Facebook Demographics
Key Takeaways:
1. According to e-Marketer, there
are 206.2 million US internet
users. That means 71.2% of the
US web audience is on
Facebook.
2. The 18-24 (college)
demographic grew the fastest
at 74% in one year.
3. Perhaps Facebook’s new “Like”
structure drove this metric, but
liking “Drugs” is up 1131.9% this
year.
Stats From 1/4/10 - 1/4/11
istrategylabs.com
Monday, September 26, 2011
Apps & Games
Stats From 9.13.11
http://www.appdata.com/
Monday, September 26, 2011
Stats From July 2011http://gold.insidenetwork.com/facebook/facebook-stats/
Facebook Demographics
Male48.8%
Female51.2%
55-645%
45-548%
35-4415%
26-3426%
18-2525.8%
13-1720.6%
Facebook User by AgeFacebook Users by Gender
Monday, September 26, 2011
1.Networking with other Platforms
2.Creating a Resource
3.Creating Contests that Include Participation
4.Empowering Pre-Existing Pages
5.Targeting the Proper Demographic
5 Things For Successful Fan Page
Monday, September 26, 2011
Vitamin Water
Facebook Flavor: Connect
Black Cherry Lime - March 2010
Sarah from Illinois—$5,000
Monday, September 26, 2011
2011 Ford Explorer
30,000 fans prior to launch - Successful number to Ford
http://www.facebook.com/FordExplorer
923 Other People have posted their own Explorer Pics
Monday, September 26, 2011
Profile Topics
Status Updates
Privacy Settings
Fan Pages
Groups
Pictures
Events
Applications & Games
Review Items
Monday, September 26, 2011
3 blog posts a week starts now
Online participations grading will really start now
Book Review Video - Due Oct 6th
No Class Next Week - Forester Lecture is Mandatory
Assignments
Monday, September 26, 2011
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