Explode 2011: Top 12 Social Business Tools

Welcome to Explode 2011

Virtual Options Coaching & TrainingSocial Media Managed Services Technology Training

Top 12 Social Toolsfor Business

Social media is the use of technology combined with social interaction to create or co-create value.

Social Media: It’s a conversation.

Social Networks: A tool.

Business Think•Social•Mobile•Global •Photo

Business ThinkIn a Nutshell

Let’s Get Started..

Feature BiographyMini BiographyHeadshotCompany LogoResumeTagline/Motto/Mission StatementKeywords, Tags, Specialties

What You Need..

Social Media MarketingChecklist

SOCIAL MEDIA PROFILESF a n s F r i e n d s F o l l o w e r s

Facebook

Personal/Profile Page• Represent real people• Limited to 5,000 friends• Personal use• You control who is

confirmed or ignored as a friend

• Facebook can shut down your profile if in violation

Fan/Business Page• Visible to everyone on

the Internet by default• Represent entities:

Only the official representatives of a public figure, business or organization

• Unlimited Fans

What can you do on a Fan Page?

• Post business information: events, videos, photos, specials, promos

• Encourage your fans to ‘like’ you• Post testimonials • Help spread the word about your business stories

Inform Educate Entertain

Customized Facebook Page

What you need to know about Fan pages

• You need to have an account on Facebook in order to create a Facebook page.• Your Facebook page will be tied to your

personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.• You can have an unlimited number of

Facebook pages.

What you need to know about Fan pages

• You can have an unlimited number of fans (Facebook users who “Like” your page).

• Facebook Pages are public—anyone can find and view your page whether they are logged into Facebook or not.

• All content posted on your Facebook page gets indexed on Google.

• You can target your posts by country and language.

What you need to know about Fan pages

• You can add applications to your page, including your own custom content—video, rich text, graphics, opt-in box and more.

• You can add additional admins (highly recommended).

• All admins have equal rights to administer your page, including adding and removing other admins (choose with care!).

Facebook Fan Page Wall

New Facebook Fan Page Wall

Fishing Where the Fish Are

The Average Facebook User Views

Where to go to set up your fan page!

Your Fan Page or Business Page can be set up here.

http://www.facebook.com/pages

Why Your FIRST 25 Fans are VITAL!By the way, just as soon as you have your first 25

fans, be sure to register your own unique username (sometimes called a “vanity URL”) for your Facebook page at http://facebook.com/username

SOCIAL MEDIA PROFILE: LINKEDIN

F a n s F r i e n d s F o l l o w e r s NETWORK

Good Reasons to UseFind Clients, Promote Relationships

Build Your Buzz

Hire Professionals/Network

Get Feedback and Research

What to do on LinkedInThrough your network you can: Manage the information that’s publicly available about you as professional Find and be introduced to potential clients, service providers, and subject experts who come recommendedCreate and collaborate on projects, gather data, share files and solve problemsBe found for business opportunities and find potential partners Gain new insights from discussions with likeminded professionals in private group settings Discover inside connections that can help you land jobs and close deals

LinkedIn Company Profile

SOCIAL MEDIA TOOLS

Shared Pictures =

Shared Knowledge =

Shared Bookmarks =

Shared News =

Shared Videos =

Shared Everything =

Microblog: Twitter

Microblog: Twitter

Presentations: Slideshare

Social Media Mgmt: Postling ($)

Social Media Mgmt: Hootsuite

Sharing on Steroids: Amplify

Social Bookmarking: Delicious

Virtual Project Mgmt: OfficeZilla

SMS Business Card: Contxts

Litmus Test: Starting• Measuring Brand Visibility Metrics:

http://www.howsociable.com/• Social Media Monitoring:

http://www.trackur.com/• Social Mention: http://www.socialmention.com• Real-time Social Media:

http://www.sensidea.com/socialseek/• Benchmark Your Influence:

http://klout.com/

GEOLOCATABLE SOCIAL MEDIA

Check-in: Facebook PlacesFacebook Places Users: 30 million – 150 million check-in regularly/200 million mobile Facebook usersShareability: Does not easily share with other apps.Visibility: Check-ins and claimed Places Deals are displayed in News Feed.

Check-in : GowallaRegistered Users: 600,000Sharablitity: Twitter, Facebook, Foursquare and Tumblr.Visibility: Check-ins and earned badges can be shared on Facebook and Twitter.Ease of use: Easy (Once business is claimed, custom check-in message is updated immediately).

Check-in : FourSquare

Registered Users: 5 millionSharability:Integrates with Facebook and Twitter.Visibility: Check-in displays in Facebook feed, but not specific deals.Ease of use: Easy.

Check-in : Yelp

Registered Users: 36 million with 1/3 of all searches happening via mobile.Sharability: Integrates with Twitter and Facebook.Visibility: Updates show in Facebook news-feed along with the photo and address of the business. Ease of Use: Easy.

Working with part of the Social sphere

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Questions?Simply put, we can help.

Get you set upGet you started

and manage your Social Media

If that sounds like something you may be interested in, see us after!