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My presentation to undergraduate advertising students at ECU about Miami Ad School.
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Strategic Planning
What is Planning?
• The Voice of the Consumer
• The Voice of Reason.
• The Asker of Why?
• The Link between Account Management and Creative
Be Interesting
Be Interested
Be Relevant
Dont Be Afraid to Take a Deep Dive
Be Bout What You Be Talkin Bout
Why MAS?
Hands On
• 12 Weeks
• 12 Planners
• 6 cases
• 1 pitch
• 1 job!
Learn from Industry Heavyweights
The Brands
Account Planning Steven Bayley | Dafna Linden Creatives Molly Prunka | Kara Cohen
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