Digitally Printed Textiles - A India Perspective

Digitally Printed Textiles – A India perspective

Aditya Chandavarkar Founder & CEO

Inkjet Forum India

Presentation Structure Indian Textile Industry DTP in India Challenges/Opportunities Conclusions About us

Indian Textile Industry

14%Industria

l Producti

12%Exports

27%Foreign Exchange Earning

Contributes

2nd Largest Exporter

$ 223 bn

11% CAGR

Projected 2021

Source: Technopak

Advantages

Manufacturing Flexibility

Multi-Fibre Raw Material Capability

Product Development/Design

Industry Competition – Promotes Innovation

Favorable Government Policies

Integrated Textile Setup

India is amongst the few countries in the world which have presence across the textile value chain.

Favourable Market Demand Source: ET Retail

DTP in IndiaEstimates of Market Size

Market Segmentation

Market Size

* Ink Consumption Average: 10 – 12 gm/lmAnnual Ink Consumption

~ $ 250 mn500 - 6000

lm/day

~ 51 million

meters

Printer Installed Base Estimate

OEM’s in India

Ink Scenario in India

Ink Price 93 %

Volume 150% (in last 4 years)

Source: MS Orange # Figures are based on Production level printers

Market Share – Print-heads

Market Segmentation

Home Textiles Others Apparel/Fashion

Carpets

Flags & BannersSignageT-shirt

Valve-jet technology

DTP in India

72% 15% 10% 3%

~ $ 250 mn

Digitally printed Ethnic wear

Apparel/Fashion

Salwar Kameez

Ethnic wear = 70% of women’s wear market in India

Market value of $ 10.82 billion

Vishal Fashions | Surat

Technology:

Early adopter of industrial scale digital textile printing with Osiris.

Products Manufactured:Indian ethnic wear, Fabrics

Digitally Printed Home Textiles make up 10 % of total digital textile landscape in India.

Home Textile

Leading Home Textile Companies

$ 2 bn

$ 130 mn$ 270 mn$ 271 mn

$ 343 mn$ 350 mn$ 548 bn

$ 594 mn$ 670 mn

Snapshot – Home Textiles in India

First Home Textile manufacturer to have a fully functional digital printing setup in India.

Digital Printed Output: 1.2 – 1.5 million lm/year

Products Manufactured:Curtains, Bed Linen, Upholstery,

Technology:

Technology Clients

US $75 million and it exports to regions across the world like North America, Europe, Australia, Japan and East Asia.

Digital Printed Output: 0.7 – 0.9 million lm/year

Products Manufactured:Cushions, Curtains, Kitchen,Table Linen & Throws

Kabadi Shankarsa & Co.

Digital Printed Output: 35% of Total Production

Products Manufactured:Cushion Covers, Curtains, Kitchen,Table Linen & Scarfs.

Technology Clients

Challenges / Opportunities

Challenges Understanding of the DTP cost model/Marketing

Strategy.

Training & Knowledge of technology.

Confidence in Technology Consistency in Pre/Post-Treatment of Fabrics.

Lack of options of Pigment Technology (Home Textile)

Interest in domestic markets for modern designs

Perfect vehicle for small/mid sized companies.

Lower product life cycle cost.

Design Combinations – Traditional Indian Art + Digital

Reduces impact on environment.

Opportunties

Exploring E-commerce

E-commerce in India will grow @ 75%

over the next decade, and likely to

reach US$ 60-75 Billion by 2020.

88% growth in 2013 and industry pegged at $ 16 billion

Lower costs for expansion to reach out to customers in smaller citiies.

Source: Assocham, eBay census

Conclusions

India has potential to utilise inherent strengths in textile industry to become a leader in digital

textile printing

Training and Technical/Application Support will be major catalysts for this growth

Business’s need to re-think marketing and branding

strategies.

Aditya ChandavakarFounder & CEOInkjet Forum India

+91 9869441285

aditya@inkjetforumindia.com

@inkjet_india

www.inkjetforumindia.com

Get in touch !

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