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JacquesFolon
www.folon.comPartnerEdgeConsultingProfesseurICHECMaîtredeconférencesUniversitédeLiègeProfesseurinvitéUniversitéSaintLouis(BXL)UniversitédeLorraineESCRennesSchoolofBusiness
E-reputationPersonal brandingEmployer branding
DIGITAL STRATEGY
BRANDINGE-REPUTATION AND SOCIAL MEDIA CRISISEMPLOYER BRANDINGPERSONAL BRANDING
1. BRANDING
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
IS IT ONLY A COFFEE?
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
SAME THING ?
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
YOUR TRADE MARK IS NOT WHAT YOU SAY, IT IS WHAT
GOOGLE SAYS
THE CONSUMER CHANGED
17
2.E-REPUTATION
18
ONEFAMOUSCASEANDTHECOMPANY’SANSWER
20
21
How Online Reputation Can Be Ruined
www.recoverreputation.com
Don’t Do This: How To Ruin Your Online
Reputation
How Online Reputation Can Be Ruined
www.recoverreputation.com
Image courtesy by DeclanTM
Image courtesy by DeclanTM
Political Comments – Tweets, Facebook, etc. posts can be harmful – Can turn off half your clients
How Online Reputation Can Be Ruined
www.recoverreputation.com
Image courtesy by DeclanTM
Image courtesy by DeclanTM
Embarrassing Photographs – Headhunters or employers could be watching – Looks unprofessional
How Online Reputation Can Be Ruined
www.recoverreputation.com
Image courtesy by DeclanTM
Image courtesy by DeclanTM
No or little web presence – Not found on first page of Google means less sales – Makes you appear untrustworthy
How Online Reputation Can Be Ruined
www.recoverreputation.com
Image courtesy by chellseeyy
Personal material shows up in search engines – Appears unprofessional – Could be damaging
How Online Reputation Can Be Ruined
www.recoverreputation.com
Competitors or disgruntled ex-employees – Destroy your reputation – Write lies, negative posts, “hijack” domains
How Online Reputation Can Be Ruined
www.recoverreputation.com
Image courtesy by Dirk Vorderstraße
Harmful reviews or anonymous posts from troublesome sites – Result in lost business
How Online Reputation Can Be Ruined
www.recoverreputation.com
Negative Reputation Leads to Lost Sales
– Result in lost business
For professionals
such as lawyers,
accountants, financial
advisors or others:
If a negative link shows up on the first page of a Google search page, clients stops calling
crisis
3
XXST CENTURY EMPLOYER COMMUNICATION
TODAY’S EMPLOYER BRANDING
MARKETING & HR TOGETHER FOR BRANDING
SOME EXAMPLE OF EMPLOYER BRANDING COMMUNICATION
Recruitement in 1980
71http://img.over-blog.com/600x311/3/35/60/49/Le-Recrutement-2.0.png
Recruitement in 2000
72http://img.over-blog.com/600x311/3/35/60/49/Le-Recrutement-2.0.png
Recruitement 2.0
73http://img.over-blog.com/600x311/3/35/60/49/Le-Recrutement-2.0.png
SOME DIFFERENT EXAMPLES ?
54
PERSONAL BRANDING
https://fr.slideshare.net/mohamedyasser5473894/personal-branding-you-book/3-You_Are_in_a_Competitive
HOW TO START WITH A PERSONAL BRAND ?
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
https://fr.slideshare.net/shvmdhwn/personal-branding-do-it-yourself ?qid=ea5a900f-a63a-4343-8dc4-1b404d287fba&v=&b=&from_search=1
NICE TOOL
E-recruitment
74http://altaide.typepad.com/.a/6a00d83451e4be69e2015393d67f60970b-500wi
“It is not the strongest of the species that survives, nor the most intelligent that survives.
It is the one that is the most adaptable to change.”
C. Darwin
87
Crédits (MOSTLY ON SLIDESHARE)
•Christel Letist http://christelle.letist.com/ •Cyril BladieR http://fr.slideshare.net/cyril-bladier •cyril.bladier@business-on-line.fr •http://fr.slideshare.net/latelierutm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview •Kevin Cassidy : http://fr.slideshare.net/kevincassidy313?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview •https://fr.slideshare.net/mohamedyasser5473894/personal-branding-you-book/3-You_Are_in_a_Competitive file:///Users/jacquesfolon/Downloads/howtousepersonalbrandingtostandout-170226112747.pdf •https://fr.slideshare.net/onlinereputationrepair/online-reputation-management-what-is-it-and-how-to-repair-it?qid=83ddb72b-aef6-4cfb-9847-28c0d01c2cd2&v=&b=&from_search=1 •https://fr.slideshare.net/onlinereputationrepair?utm_campaign=profiletracking&utm_medium=sssite&utm_source=ssslideview •https://fr.slideshare.net/linkedin-talent-solutions/employer-branding-20-where-do-we-go-from-here-talent-connect-2016?qid=80f47d9b-8314-4221-9de7-e4e86d8c3b79&v=&b=&from_search=4 •https://fr.slideshare.net/linkedin-talent-solutions/employer-branding-20-where-do-we-go-from-here-talent-connect-2016?qid=80f47d9b-8314-4221-9de7-e4e86d8c3b79&v=&b=&from_search=4
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