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This is a presentation by Joe Sabado (@joesabado) on digital reputation and branding as part of Building a Digital Reputation and Finding a Job Workshop with Torrey Trust (@torreytrust) on May 10, 2012 at UC Santa Barbara.
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Building a Digital Reputation and Finding a Job Workshop
By Joe Sabado & Torrey Trust on May 10, 2012
Digital Branding– Joe Sabado
Let’s connect!http://www.joesabado.comTwitter: @joesabado
Hello!
For This Quick Intro Session ….
What is Social Media?
What are Digital Reputation & Personal Branding?
Why/How to Use Social Media for Personal Branding?
Managing Your Digital Reputation
Takeaways
Define/Create/Communicate/Manage Your Brand
Use Social Media to Tell Your Story Two types of online info: what you write and what
others write about you.
Takes Time & Work – Start Now!
Your reputation is based on what you’ve done, not what you’ll do.
Create your network before you need them.
What Is Social Media?
What is Social Media?
It’s about conversations, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool. [Social Media Revolution Video]
What Is Digital Reputation?
What is Digital Reputation?
Your online reputation is the perception, estimation and opinion that is formed when you are encountered online.
This could be when someone visits your social networking profile, anyone reads a comment you posted on another profile. - WHAT YOU WRITE/SAY ABOUT YOU
It could also be when someone sees your online photo albums or an image with you in it, indeed any instance or reference of you that either you posted or someone else did – WHAT OTHERS WRITE/SAY ABOUT YOU
… what your digital footprint says about you.
What Is Personal Branding?
What is Personal Branding?
“Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leverage it across platforms with consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.”
“How we market ourselves to others.”
Dan Schawbel, Author of Me 2.0
Why Do I Need/Want to Establish My Brand on Social Media?
Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Education
Admissions Offices are using social media for background checks
Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Education
Admissions Offices are using social media for background checks
Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Education
Admissions Offices are using social media for background checks
Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Career
Trends in how employers are recruiting is shifting – social profiles considered by some.
Digital Reputation/Branding– Joe SabadoYour Online Presence Can Impact Your Career
Trends in how employers are recruiting is shifting – social profiles considered by some.
Your Online Presence Can Lead to ConnectionsAmazing what 140 characters can do …. Leads to real life connections.
Kevin Kruger - Associate Executive Director of NASPAJenna Magnuski - RD at Northeastern Uni (she can tweet - fast!)Eric Stoller - higher ed blogger
Joel Quintong – Sacred HeartEd Cabellon – Bridgewater State
Your Online Presence Can Lead to OpportunitiesI applied to be an assessor for Spring 2012 and was chosen in part due to my email below.
How do I Use Social Media for Personal Branding?
Integrated Social Presence
Discover your brand / objectives
“Be A Purple Cow!”
Create Your Brand Consistent message,
name, image (use namechk.com, gravatar)
Integrated
Communicate
Maintain Update content Check reputation
Digital Branding– Danielle Quinones
Consistent digital branding & online reputation is becoming more important in career development
Danielle Quinones
Digital Branding– Joe Sabado
Consistent Message!
My Social Presence
My Social Presence
Blog – Your home base
Use as home base for your online presence
Claim unique domain name (personal name)
Use available systems like Wordpress, Joomla, Drupal (self-hosted or shared)
Be Authentic, Personal
Be a resource
Create Your Profile
Get Recommendations
Position for Google Search (use your name, keywords)
Start/Expand Network in your academic fields
Participate or start a group
Use applications to showcase work
Claim your handle (“@joesabado”)
Complete Your Profile
Upload Image
Modify Your Background
Use lists to manage followers
Use hashtags related to your field
Use brand name (“joesabado”)
Complete Your Profile
Review Privacy Settings
Use Friends Lists to Manage Content/Views
Use Page, separate from Profile
Join Groups/Pages
Feed info from other sites
Managing Digital Reputation
Reputation Management
Google your name from time to time.
Use Google alert to send you notification via email/rss reader when your name is mentioned.
Use tools like socialmention, Backtweets, technorati, twitter search to find mentions of your name.
Reputation Management
Reputation mgmt services promote positive mentions over negative.
Takeaways
Define/Create/Communicate/Manage Your Brand
Use Social Media to Tell Your Story Two types of online info: what you write and what
others write about you.
Takes Time & Work – Start Now!
Your reputation is based on what you’ve done, not what you’ll do.
Create your network before you need them.
Questions?
Credits
http://www.saferinternet.org.uk/advice-and-resources/online-reputation
http://www.forbes.com/sites/knowledgewharton/2012/04/19/42012-3/
http://thedp.com/index.php/article/2011/11/admissions_offices_check_facebook
http://www.dailycal.org/2011/10/26/law-schools-check-digital-trail-of-applicants-more-than-other-colleges/
http://exclusive-executive-resumes.com/career-workplace/5-reasons-why-you-should-have-a-personal-brand/
http://buildingabrandonline.com/
http://www.slideshare.net/brian.hollowaty/personal-branding-using-social-media
http://www.blackenterprise.com/2011/01/18/patient-empowerment-checklist/question-2/
Me 2.0: Build a Powerful Brand to Achieve Career Success - Dan Schawbel