Different Data, Different Stories

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For the students of the Hamburg Media School I showed how different data leads to totally different stories. You can use this for you own presentations if you include: (C) Henk van Ess www.searchbistro.com

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Finding stories in data

HENK VAN ESS@henkvaness

Tuesday, April 24, 12

Elderly home in Hamburg

What is the news?

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More data

What is the news?

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Percentage of accidents: 15% in both years

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More data

What is the news?

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0.15 versus 0.06: in 2010 some people had >1 accidents

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DATANEEDSHUMANS

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DATANEEDSYOU

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Even more data

How serious are the accidents?

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Can You Imagine more missing & relevant data?

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How serious is...

the “light” data: minor accidents

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There’s a story behind that data

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Even more data

Some people had light burns. Why?

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What is the best story? For now, it’s great you didn’t publish 1 & 2

1. wrong 2. wrong

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DATA --> STORY

10 FIND DATA

20 ANALYZE DATA

30 GO TO 10

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