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Slides to accompany a discussion in my Intro to PR class at Georgia Southern & PR Applications class at Southeastern University
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Communication for PR Practitioners
Public Relations as Process: R.A.C.E.
Copyright © Allyn and Bacon 2009
Research
Action
Comm.
Evaluation
Copyright © Allyn and Bacon 2009
Communication Should Be . . .•Appropriate •Meaningful•Memorable •Understandable•Believable
Copyright © Allyn and Bacon 2009
What’s Your Objective?
How Does Communication Happen?
Copyright © Allyn and Bacon 2009http://www.flickr.com/photos/trebolazul/589987941/
Copyright © Allyn and Bacon 2009
Shared Experience
Copyright © Allyn and Bacon 2009
Two Types of Audiences
•Active •Passive
Copyright © Allyn and Bacon 2009
http://www.flickr.com/photos/8070463@N03/2701117725/ http://www.flickr.com/photos/joachim_s_mueller/531301122/
Copyright © Allyn and Bacon 2009
Being Memorable
http://girlgetyourhairback.com/wp-content/uploads/2009/01/shampoo.jpg
Copyright © Allyn and Bacon 2009
Diffusion of Innovation
Contact Me
Copyright © Allyn and Bacon 2009
Barbara B. Nixon, Assistant Professor of Public RelationsGeorgia Southern University
E-mail: bnixon@georgiasouthern.eduTwitter: barbaranixonSkype: barbara.b.nixon
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